Brand Management

2 weeks ago

Jeddah, Saudi Arabia Bupa Arabia Full time

Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.

Key Accountabilities:
1- **Execute brand Strategies & Campaigns**:

- Execute the full year initiative master plan.
- Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
- Collaborate with cross-functional teams to ensure brand consistency
- Execute the campaign launch strategy with Marketing Communication, activation and media buying teams.
- Support the Trade Team in Commercial activations (Client specific awarness)

2- **Measure & Report on Brand Performance**:

- Monitoring brand performance and brand perception metrics
- Provide actionable insights and recommendation for improvement
- Analyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance

3- **Execute Brand Guidelines**:

- Execute brand guidelines across all assets and communications
- Deploy Bupa offices at hospitals and clients premises following our brand guideline.
- Understand the Global Brand Guidelines and best practice
- Review and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.

4
- Manage external agencies and vendors in development and execution of campaigns
- Continuously track allocated budget and ensure budget utilization (without over or under spending)

**Skills**:

- +5 years
- Minimum of 3 years in brand building and overall experience of no less then 5 years in all marketing areas
- A solid understanding of marketing concepts and execution
- Strong analytical skills with the ability to identify correlations and commonalities
- Profecient in both Arabic and English language (written & spoken)
- Excellent computer skills with capabilities in web search, excel, power point and word
- Hands on experience in new communication development and repositioning brands
- Bachelor’s Degree in Business Administration or Marketing
- Ideally FMCG and Service experience

**Education**:
Business Administration or Marketing

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