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Category Marketing Senior Specialist
3 weeks ago
Monitor, measure and optimize the assigned category performance to achieve specific Key Performance Indicators (KPIs) (e.g. sales, profitability) whilst managing the relationship with the suppliers in an efficient manner.
**Accountabilities**
Cross Functional Alignment:
- Monitor the shelf availability and replenishment against the given inventory through the collaboration with the Supply Chain concerned team in order to maintain the inventory level and report the gaps
- Support marketing team by identifying opportunities for new marketing activities based on market dynamics and the specific needs of the category in order to maximize the performance of the category after alignment with line manager
- Participate in the consumer communication for the category/product level through the collaboration with the marketing team and the suppliers to enhance the shoppers’ interaction
Category Plans:
- Monitor Category Performance to ensure category plans are met, this includes monitoring sales performance, regional performance and market data benchmarking where available.
- Maintain the Preferred list for the category by selecting relevant products following the predefined criteria (e.g. retail sales price, brand equity etc.) in order to manage the profitability of the portfolio mix after getting the required approval from line manager.
- Monitor category plans’ implementation at a store level through field visits in order to check on the level and quality of implementation and research on the end customer experience and needs
Operations:
- Participate in promotions cycles, collect promo offers from vendors, and review promo draft to ensure proper execution, after line manager’s approval.
Supplier Management:
- Perform supplier management activities for assigned category by monitoring current performance (service level and quality), identifying gaps, taking corrective actions and recommending improvements, aligning on the marketing activities in order to build solid supplier relationships and achieve commercial strategy goals
Portfolio Plan:
- Introduce new items to portfolio to close potential gaps and leverage shopper’s satisfaction, fill new item creation form and acquire the required line managers approvals, analyze the new items and propose potential expansion opportunities ,
- Optimize the Portfolio Plan for the assigned category by coordinating and updating the life cycle of various products within the category (introducing, delisting etc.) in order to achieve business objectives after getting the required approval from line manager.
Stores Activities:
- Execute the in-store activities by designing and agreeing on the activities with the suppliers, co-negotiate the rental fees with the buying team, the selection of the Point of Sale (POS) materials and the communication with the concerned stakeholders to ensure the proper and on time execution
Employee duties are not limited only to the above-mentioned Accountabilities; he/she may perform other duties as assigned.
**Work Environment**
- Indoors : 90%
- Outdoors : 10%
- Working Days : 5 Working Days
- Days off : 2 Days Off
- Working Hours : 8:00 AM - 6:00 PM (1 hour break)
**Job Requirement**
**Education**
- **BSc Degree**
**Experience**
- **3 Years of Experience**
**Computer Skills**
- **MS Office Suite**
**Languages**
- **English**:
- **Arabic
