Retail Marketing Specialist
6 days ago
Middle East, Saudi Arabia
- (Market related, Negotiable)
The retail Marketing and Branding team has developed and implemented the retail brand for the company service stations which are operated by affiliate companies across different markets. Main function of the Branding and Marketing team is now to cater for the evolution and maintenance of the brand, the development of a brand deployment strategy for entry in new markets, the revision of the physical design, development and implementation of the customer journey and the development and supervision of communication activities. Within this context the retail marketing specialist’s role is to provide support and guidance in all fields of branding, market research, customer profiling and communication activities.
**Responsibilities**:
- Guide market research activities to profile and segment customers in the markets of interest.
- Develop the brand implementation strategy across markets.
- Participate in the design, revision, or evolution of the retail brand and all its sub-brands across the physical, human and digital dimensions.
- Guide the commercial teams in the design of the customer offer, partnerships, and merchandising.
- Participate in the development and implement social media and digital marketing platforms.
- Interface with the advertising and marketing contractors to implement marketing and communication plans where applicable.
- Provide support to management on projects of varying nature.
**Education and Experience Requirements**:
- Bachelor in Business administration, Marketing, Economics or Engineering discipline
- At least ten years of experience in marketing within fuel retail industry or relevant experience in other marketing field.
For more information please contact:
- Amu Ndimande
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