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Digital Marketing

3 weeks ago

Riyadh, Saudi Arabia Coffee Complex Trading Co. Full time

OVERVIEW

**Job Title**

Digital Marketing

**Department**

Marketing

**Job Family**

Marketing

**Job Summary**

Responsible of providing support for the marketing department through assisting team members with day-to-day marketing tasks and coordinating marketing projects and activities for all Nationgoodies brands.

KEY ACCOUNTABLITIES & ACTIVITIES

**Key Accountabilities**

**Key Activities**

**Key Result Areas**
- **Plan**
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Research advertising trends
- Develop projects to create content
- Coordinate with sales team to create marketing campaigns
- Proper planning prepared
- **Execute**
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Work with various content formats such as blogs, videos, audio podcasts, etc.
- Execute new and creative collaborations among technologies and platforms
- Research competitors’ pricing and products
- Decide on appropriate placement of ads
- Determine what content will reach customers
- Publish digital marketing content online
- Create and maintain online listings across e-commerce platforms
- Exection as planed
- **Measure**
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Optimize content for the website and social media platforms
- Conduct social media audits to ensure best practices are being used
- Ensure that the brand message is consistent
- Measurment of

( ROI and KPIs)
- **Report**
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Track the website traffic flow
- Provide internal reports on a regular basis
- Monitor social media and Google Analytics
- Monitor project status and budget
- Service excellence achieved

MAIN CONTACTS

**Internal**

**External**

**Marketing Team, Products, Customer Services, HR**

**Vendors, Customers, Advertising Agencies, Suppliers**

QUALIFICATION & REQUIREMENTS

**Necessary Knowledge and Experience**
- Preferred 2 years experience

**Education and Certification Requirements**
- Bachelor’s degree in Marketing

**Job Specific Technical Skills**
- Marketing Management
- Negotiations
- Social Media Marketing
- Brand Management
- Excellent command of Arabic and English languages.

Ability to commute/relocate:

- Riyadh: Reliably commute or planning to relocate before starting work (required)