Marketing Manager, UAE

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

**Purpose**:
This is a new role that works hand in hand with our Regional Marketing Director MEA, Regional campaign team and Country Sales Manager(s) to accelerate our market performance. You will have experience in activating brand and product campaigns at a local level plus the ability to strategically partner with our sales organisation and regional distributors/partners to design and implement customer marketing plans.

You will be a marketing or a sales expert that wants to expand their skills set. You will be experienced in the development of regional/country marketing activation plans and partnering with the sales organization. You will be responsible for driving growth in one of our ELL big bet markets.

Every day you will strive to put the consumer/customer at the heart of everything we do.

**Key Accountabilities**:
Leadership of the local market, marketing plan:

- Work in partnership with Country sales manager(s) to translate our global/regional marketing strategy into a local brand marketing plan, including where needed local “jobs to be done” to ensure we are maximising our market growth.
- Form excellent working partnerships with our distributors/partners, taking the leading role in developing joint marketing plans which complement our brand marketing plan.
- Activate our brand and distributor annual marketing plans flawlessly, sharing best practice and data with regional and global team to fuel a culture of always learning, always improving.

Bring our campaigns to life in your markets:

- Action the transcreation of global campaign to local needs and create local product campaigns. Lead customer training, run training sessions.
- Work in seamless partnership with regional campaign teams to implement “in-market” elements of our campaigns, for example: local events, webinars. Feeding in performance data to help us evaluate success.

Be our local sales team champion:

- Creating or localising global sales toolkit and taking the lead of team training and local case study development. Visit key customers as necessary.
- Partner with the sales team on customer presentations to help build awareness of why institution should choose Pearson as their total solution providers.

Put data at the heart of everything we do:

- Gain, share and use local customer insight, competitor and industry trends to improve what we do
- Use data and insights to drive KPIs for key “jobs to be done” for relevant region and/or market segment.

Help build a winning Marketing team:

- Champion assigned product/solutions to populate specific know-how and ensure teamwork.
- Actively participate in the global/cross geography projects aiming at creating global campaigns to be later trans-created locally
- Build great working relationships across the region and in global ELL organisation.
- Demonstrate great behaviours every day: always curious, always collaborative with the can-do attitude and a sense of fun

**Competencies**
- Excellent relationship builder with both internal and external teams.
- An effective influencer across all levels of the organisation.
- Track record of developing and optimising campaigns, with a deep understanding on the country landscape.
- Good understanding of local consumer and customer and what it will take to ensure they choose Pearson.
- Experience in working on promo campaigns across different channels
- Marketing communications expertise and excellent copywriting skills, both in first language and English
- Excellent communication and presentation skills
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences
- Action-oriented with a “roll up your sleeves approach”
- Local language fluency needed in a minimum of 1 x regional language: multiple regional languages would be advantageous.
- Evident fluency in English Language, being confident in speaking, reading and writing communication.
- Travel readiness for up to 20% of time in the region.

**Education, Qualifications & Training**
- Educated to degree level or equivalent, you may also benefit from holding a professional Marketing and/or Sales qualification

**Job**: MARKETING

**Organization**: English Language Learning

**Schedule**: FULL_TIME

**Req ID**: