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Senior Associate

2 weeks ago

الرياض, Saudi Arabia Six Flags Qiddiya City and Aquarabia Full time

At Six Flags & Aquarabia Qiddiya City, the Senior Associate - CRM will hold a crucial position in the management and optimization of the customer relationship management (CRM) system, aimed at improving guest engagement, retention, and loyalty. This position encompasses the development of data-driven strategies, execution of CRM campaigns, and ensuring the seamless integration of CRM initiatives across digital and marketing channels. The Senior Associate will collaborate with cross-functional teams to provide personalized guest experiences, utilizing analytics and automation to enhance the efficacy of CRM programs.

**Job Duties**

Collective
- Adhere to the Six Flags Qiddiya code of conduct and ethical standards.
- Promote the vision, mission, values of Six Flags Qiddiya, and model desired behaviors.
- Advocate for Six Flags Qiddiya and foster its cultural ethos.
- Commit to the rules and regulations set forth by Six Flags Qiddiya.
- Execute tasks as directed to contribute to the attainment of organizational objectives.
- Share expertise with team members and support their professional development.

**Job-Specific**
- Develop and implement CRM strategies designed to enhance guest engagement, retention, and lifetime value across digital, in-park, and customer service channels.
- Analyze guest data and behavior to uncover trends, preferences, and engagement opportunities.
- Segment audiences based on data insights to facilitate targeted and personalized communications.
- Maintain and oversee the CRM database, ensuring data accuracy, cleanliness, and adherence to privacy regulations.
- Generate dashboards and reports to monitor CRM campaign performance and provide actionable recommendations.
- Establish and manage marketing automation workflows to optimize CRM processes.
- Test, monitor, and refine CRM campaigns to enhance open rates, click-through rates, and conversions.
- Identify opportunities to further automation and improve the guest journey mapping within the CRM system.
- Collaborate closely with the Digital Marketing, Guest Experience, and IT teams to ensure the integration of CRM efforts across various platforms.
- Partner with internal stakeholders to ensure that CRM strategies align with broader marketing objectives and guest expectations.
- Coordinate with external vendors and service providers to ensure that CRM tools and platforms fulfill operational requirements.
- Ensure that CRM activities are in compliance with data protection laws and regulations, including GDPR and local privacy statutes.
- Monitor and implement security protocols to protect guest data within the CRM system.
- Stay informed on CRM trends, tools, and best practices to ensure state-of-the-art implementation.
- Propose and execute innovative concepts to improve guest engagement and the effectiveness of CRM initiatives.
- Assess CRM tools and suggest enhancements to improve functionality and outcomes.

**Requirements**:
**Education**: A Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related discipline.

**Experience**: A minimum of 3 to 6 years of experience in CRM management, digital marketing, or roles focused on data-driven marketing, preferably within the theme parks or entertainment industry.

**Skills**:

- Expertise in CRM platforms such as MS Dynamics,Salesforce, HubSpot, or comparable tools.
- Strong analytical and problem-solving capabilities, with the ability to interpret data and deliver actionable insights.
- Experience with marketing automation tools, including workflow configuration and optimization.
- Exceptional project management skills.
- Excellent communication and collaboration abilities, capable of engaging stakeholders across various functions.
- Meticulous attention to detail, ensuring accuracy in data management and execution of campaigns.
- Understanding of digital marketing principles, including segmentation, targeting, and A/B testing methodologies.
- Awareness of data privacy regulations such as GDPR and local compliance standards.

**Languages**: Proficiency in English is required.

**Core Competencies**:

- Self-Actualization & Fulfilment: Proficiency Level - ADVANCED
- Team Synergy & Development: Proficiency Level - ADVANCED
- Entrepreneurial Mindset & Drive: Proficiency Level - ADVANCED
- Business Acumen & Diligence: Proficiency Level - ADVANCED