Campaign Design

1 week ago

Jeddah, Saudi Arabia Nestle Operational Services Worldwide SA Full time

You’re energized by challenges, creative brand-buildingand great coffee?

The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.

Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for **Campaign Design and Implementation Analyst **with the mission to:
Responsible for the correct and on time execution of differentiated and exclusive direct-to-consumer activation campaigns, with the purpose to increase the connection between our existing consumers and the brand. Manage the implementation of CRM activation campaigns and propose and create local adaptations (adapted global programs and/or locally developed) towards existing consumers.

**A Day in the Life of a **Campaign Design and Implementation Analyst**

**Set-up and manage consumer activations**
- Adapt, set-up and manage HQ led CRM activation campaigns, e.g. for product introductions.
- Create, set-up and manage locally led CRM activation campaigns, e.g. for local 360 marketing campaigns.
- Align with CRM Insight team and direct channels on set-up of campaigns.
- Align with CRM Insight team on the reporting and evaluation of CRM activation campaigns
- Brief campaigns to internal and external stakeholders, e.g. customer facing teams and agencies.
- Co-development of re-marketing campaigns.

**Create and plan consumer activations**
- Monitore and secure the CRM activation campaign planning, in line with the overall marketing calendar.
- Based on post-evaluations of previous campaigns and other CRM insights, decide on the most effective call-to-action to maximize impact on set targets.
- Lead the creative agency in adaptation or creation of the creative concept of the direct mail (DM), eDM & local Gift with Purchases.
- Develop the key message(s) of the (e)DM (in close cooperation with brand marketing when 360 campaigns).
- Secure a seamless customer journey through best in class execution of the campaign (e.g. sending, response, fullfillment).
- Through (hyper)targeting, ensure that campaigns are personalized, relevant and perceived exclusive.

**Other**
- Regularly track and optimize campaigns, based on results to reach set targets.
- Together with the CRM Insights team, regularly report on performance on main KPI's.
- Benchmark local performances with international best practices and local competitive environment.
- Back-up for Customer Loyalty Specialists Onboarding & Retention

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