Head of Campaign

1 week ago

Jeddah, Makkah Province, Saudi Arabia SAN International Group | مجموعة سان العالمية Full time

We're seeking a
Head of Campaign & Content Strategy
to lead the strategic direction, performance, and execution of campaigns across SAN's multi-brand portfolio.

You'll define campaign objectives, manage budgets, select media channels, and analyze results, ensuring that every campaign balances creativity with commercial success. Working with creative, media, and e-commerce teams, you'll transform insights into powerful brand moments that drive growth.

Key Responsibilities
Strategic Campaign Leadership

  • Develop and lead
    integrated campaign strategies
    for all SAN brands across digital and offline channels.
  • Set
    objectives, KPIs, and strategic frameworks
    that connect creativity with business results.
  • Manage
    budget allocation and optimization
    , ensuring efficiency across Paid, Owned, and Earned channels.
  • Define
    media mix and publishing plans
    (Meta, TikTok, Google, Snapchat, PR, Influencers) tailored to audience insights.
  • Lead
    post-campaign analysis
    and ROI evaluation to guide future planning.

Data-Driven Planning & Intelligence

  • Use analytics and customer data to identify
    growth opportunities, key seasons, and behavioral triggers
    .
  • Establish a
    Campaign Intelligence Framework
    linking ad performance to purchase intent and customer journeys.
  • Monitor
    product and message performance
    to highlight hero items and optimize storytelling.

Cross-Functional Campaign Management

  • Collaborate with
    Creative, Media, and E-commerce
    teams for seamless execution across touchpoints.
  • Ensure all campaigns support
    omnichannel conversion goals
    across retail and digital platforms.
  • Partner with
    Influencer Marketing and Brand Partnerships
    for co-creation and collaborations.

Performance Optimization & Analytics

  • Build and oversee a
    Campaign Dashboard
    tracking ROAS, CAC, conversions, and brand KPIs.
  • Deliver
    Post-Campaign Reports
    summarizing results, insights, and next steps.
  • Implement
    Marketing Mix Modeling (MMM)
    to forecast and reallocate budgets dynamically.

Brand Portfolio Alignment

  • Design an
    Integrated Storytelling Framework
    ensuring brand harmony across SAN's portfolio.
  • Align campaigns with
    product launches and seasonal collections
    , reinforcing each brand's voice and equity.

Innovation & Trend Leadership

  • Track global
    fashion and content trends
    to inspire new campaign opportunities.
  • Integrate
    AI, CGI, and interactive formats
    to advance SAN's digital innovation and customer engagement.

Governance & Process Excellence

  • Develop a
    Campaign Playbook
    defining processes, quality standards, and performance benchmarks.
  • Lead
    quarterly campaign reviews
    to evaluate creative and commercial outcomes across brands.

Strategic Partnerships

  • Build partnerships with
    major media and tech platforms
    (Meta, TikTok, Google, Vogue Arabia, etc.).
  • Manage external agencies and partners to elevate creativity and reach.
  • Identify
    co-branding opportunities
    that align with SAN's growth strategy.

Leadership & Culture

  • Lead a
    cross-functional campaign team
    across planning, analytics, and media.
  • Foster a culture of
    data-driven creativity, agility, and ownership
    .
  • Champion SAN's values:
    Innovation, Speed, Customer Love, Excellence, and Accountability.

Requirements

  • 7–10 years' experience in campaign strategy, brand marketing, or integrated communications (fashion or retail preferred).
  • Proven expertise in
    budget management, campaign analytics, and ROI optimization
    .
  • Strong understanding of GCC consumer behavior and omnichannel marketing.
  • Proficiency in
    Meta, TikTok, Google Ads, Power BI, and GA4
    .
  • Leadership, storytelling, and analytical excellence.

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