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Head of Campaign
8 hours ago
We're seeking a
Head of Campaign & Content Strategy
to lead the strategic direction, performance, and execution of campaigns across SAN's multi-brand portfolio.
You'll define campaign objectives, manage budgets, select media channels, and analyze results, ensuring that every campaign balances creativity with commercial success. Working with creative, media, and e-commerce teams, you'll transform insights into powerful brand moments that drive growth.
Key Responsibilities
Strategic Campaign Leadership
- Develop and lead
integrated campaign strategies
for all SAN brands across digital and offline channels. - Set
objectives, KPIs, and strategic frameworks
that connect creativity with business results. - Manage
budget allocation and optimization
, ensuring efficiency across Paid, Owned, and Earned channels. - Define
media mix and publishing plans
(Meta, TikTok, Google, Snapchat, PR, Influencers) tailored to audience insights. - Lead
post-campaign analysis
and ROI evaluation to guide future planning.
Data-Driven Planning & Intelligence
- Use analytics and customer data to identify
growth opportunities, key seasons, and behavioral triggers
. - Establish a
Campaign Intelligence Framework
linking ad performance to purchase intent and customer journeys. - Monitor
product and message performance
to highlight hero items and optimize storytelling.
Cross-Functional Campaign Management
- Collaborate with
Creative, Media, and E-commerce
teams for seamless execution across touchpoints. - Ensure all campaigns support
omnichannel conversion goals
across retail and digital platforms. - Partner with
Influencer Marketing and Brand Partnerships
for co-creation and collaborations.
Performance Optimization & Analytics
- Build and oversee a
Campaign Dashboard
tracking ROAS, CAC, conversions, and brand KPIs. - Deliver
Post-Campaign Reports
summarizing results, insights, and next steps. - Implement
Marketing Mix Modeling (MMM)
to forecast and reallocate budgets dynamically.
Brand Portfolio Alignment
- Design an
Integrated Storytelling Framework
ensuring brand harmony across SAN's portfolio. - Align campaigns with
product launches and seasonal collections
, reinforcing each brand's voice and equity.
Innovation & Trend Leadership
- Track global
fashion and content trends
to inspire new campaign opportunities. - Integrate
AI, CGI, and interactive formats
to advance SAN's digital innovation and customer engagement.
Governance & Process Excellence
- Develop a
Campaign Playbook
defining processes, quality standards, and performance benchmarks. - Lead
quarterly campaign reviews
to evaluate creative and commercial outcomes across brands.
Strategic Partnerships
- Build partnerships with
major media and tech platforms
(Meta, TikTok, Google, Vogue Arabia, etc.). - Manage external agencies and partners to elevate creativity and reach.
- Identify
co-branding opportunities
that align with SAN's growth strategy.
Leadership & Culture
- Lead a
cross-functional campaign team
across planning, analytics, and media. - Foster a culture of
data-driven creativity, agility, and ownership
. - Champion SAN's values:
Innovation, Speed, Customer Love, Excellence, and Accountability.
Requirements
- 7–10 years' experience in campaign strategy, brand marketing, or integrated communications (fashion or retail preferred).
- Proven expertise in
budget management, campaign analytics, and ROI optimization
. - Strong understanding of GCC consumer behavior and omnichannel marketing.
- Proficiency in
Meta, TikTok, Google Ads, Power BI, and GA4
. - Leadership, storytelling, and analytical excellence.