Assistant Brand Manager
1 week ago
SNAPSHOT:
Position: Assistant Brand Manager (12 months Mission)
Jeddah, Saudi Arabia
Full time - On Site
POSITION SUMMARY:
Assist in the execution of brand plans and supports with data mining and generating insights
A DAY IN THE LIFE …:
• Contributes to activating Brand Essence through execution of medical & consumer assets and brand campaigns across all key touchpoints for HCP's and consumers
• Execute shopper and consumer engagement activations (i.e. provide the needed support for sampling plans, promotions, partnerships, POSM) in store, out of store, on ground and on e-commerce
• Assists in the execution of medical plans and assets development/adaptation to support the medical field teams in driving prescriptions from healthcare professionals, while making sure internal medical teams have all the needed information, tools, cycle communication objectives in place
• Brand performance and insights:
- Data gathering /analysis (retail audit/ sales/ research/ competitive intelligence) in coordination with CDTs, CIMI, Medical for different forums: MSRs, brand reviews, BU meetings & Planning (i.e. workshops, Brand Plans ...)
- Assists in the execution of the different consumer and shopper research to help identify I/R opportunities
• Budget tracking: PR/POs, follow up and ensure budget and spends as per the plans
• Follows up on the day-to-day workflow (P2P, packaging approvals through D2D and finalization in coordination with all stakeholders
• Liaises with several agencies, regional teams on the consumer communication and execution (i.e. point of sale material, digital & influencer campaigns and on-ground brand activations
• Supports in I2L projects: supports in building the business opportunity, business case and business plans, accountable for packaging delivery and FERT Code, coordinates for launch plan execution and follow-up
WHAT MAKES YOU SUCCESSFUL:
• Minimum 1 year experience as Senior Medical Delegate (Nestlé Nutrition KSA)
• English is a must
• Arabic as native language is a must. i.e. can both speak & write fluently
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