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Senior Media Buyer – TikTok

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia Ghithaa | غِذاء Full time 120,000 - 240,000 per year

Job Title:
Senior Media Buyer – TikTok | Meta | Snapchat

Location:
Jeddah

Employment Type:
Full-time

Job Summary:

The Senior Media Buyer will manage, optimize, and scale paid advertising campaigns across TikTok, Meta, and Snapchat. This role requires a high level of technical expertise, analytical skills, and the ability to handle large budgets while maintaining strong performance and profitability.

Key Responsibilities:

  • Launch, manage, and optimize paid campaigns across TikTok, Meta, and Snapchat.
  • Build professional campaign structures: Campaign → Ad Set/Ad Group → Ads.
  • Select appropriate optimization events (CTR, CVR, ATC, Purchase, etc.).
  • Manage complete marketing funnels: Ad → Landing/App → Conversion → Retention.
  • Handle monthly budgets ranging from
    500,000 to 1,000,000 SAR
    .
  • Allocate budgets across multiple cities (Jeddah – Makkah – Riyadh).
  • Apply smart and sustainable scaling strategies without compromising performance.
  • Make daily budget adjustments based on performance metrics (CTR, CVR, CPC, ROAS, Cost/Result).
  • Build advanced audience segments: Interests, Behaviors, Custom Audiences, Lookalikes.
  • Conduct daily audience refinement, especially during new city launches.
  • Run structured A/B tests for hooks, thumbnails, UGC vs professional content, CTAs, music, captions, and video length.
  • Optimize creatives for TikTok short-form content, Meta placements, and Snapchat high-engagement formats.
  • Analyze key metrics including CTR, CVR, ROAS, CPA, CPM, CPC, Bounce Rate.
  • Extract insights and prepare daily/weekly/monthly performance reports.
  • Install and configure TikTok Pixel/SDK, Meta Pixel & CAPI, and Snap Pixel.
  • Troubleshoot tracking issues, attribution gaps, iOS14 limitations, deep links, and event errors.
  • Ensure accurate tracking across all stages of the marketing funnel.

Qualifications & Experience:

  • 3–5+ years of hands-on experience in media buying.
  • Preferred background in apps, subscription businesses, food brands, or ecommerce.
  • Strong experience scaling large budgets while maintaining profitability.
  • Highly analytical, data-driven, and fast in testing and optimization.
  • Ability to manage multiple campaigns and cities simultaneously.