Marketing & Communication Manager MENA (Riyadh Based & Arabic speaking)

About us

ETS EMEA, a wholly owned subsidiary of ETS, is the international arm of ETS that brings ETS expertise to educational and business communities around the world.

Our mission is to advance quality and equity in education worldwide supporting learners at every important stage of their journey and to facilitate access to new educational and professional opportunities.

ETS EMEA offers a wide range of language assessments, including ETS' two well-known English proficiency tests - the TOEIC test and the TOEFL test - assessing oral and written skills of job seekers, employees, and learners, in 40 languages.

Job description

As MarCom Manager, you will define the MarCom strategies for the MENA Region based on business directions and brand positioning. You coordinate their implementation with support from the central digital marketing team, local agencies, in country marketing & communication team and suppliers and report on their performance. This includes increasing the company's product portfolio awareness and position in the MENA Region, in addition you will be in charge of the lead generation strategies through measurable marketing and communication actions.

Main duties

Define the marketing & communication strategy for MENA and manage budget

• Define personae, channels, claims, KPIs and budget
• Report on plan implementation and deliver data driven analysis
• Deliver monthly forecast and manage the marketing budget

Offline marketing

• Full responsibility for organizational aspects of events, conferences and trade shows, such as logistics, invitation lists, promotion, execution and booth duty on D-day. Define report and follow up on the event's performance KPIs.
• Maintain collateral (marketing & product) materials, ensuring all resources are updated and accurate; coordinate the creation of new materials as needed.
• On demand: provide market & competitive insights

Communication

• Manage independently clients' communication: database extract, messaging, design through our emailing tool
• Ensure brand consistency across all MarCom activities following ETS' branding guidelines

Content marketing

• Develop localized (design & claim) marketing material to enable lead generation strategy, increase brand awareness and generate volumes
• Work closely with the Princeton team to develop material that resonates with our market

Digital marketing

• Coordinate the launch of digital paid campaigns: define objectives /targets/ timelines in alignment with the business objectives working with the central digital marketing team
• Work closely with central marketing & social media experts and in collaboration with local agencies to establish our digital presence in Middle East through paid channels

This is a full-time position based in KSA - The candidate must be based in Riyadh

Why ETS EMEA ?

• Join an international company with a meaningful mission, leader in the language assessment industry
• Be part of a multicultural & very open-minded Team
• A strong culture encouraging initiatives, based on trust, teamwork and ownership

Preferred experience / Education / Job requirements

Skills

• University degree in Marketing/Business/Advertising, Communications/Digital Marketing or similar from a reputable university
• 5 years' experience within the scope mentioned above within an international environment
• Proven experience in a wide variety of marketing functions, events organization, experience using email marketing and digital marketing campaign
• Experienced with international brand management
• Experienced with content creation
• Experience in increasing awareness and generating leads
• Experience in implementing marketing plans and activities in UAE/KSA and or MENA
• Data driven mindset and ability to understand analytics and measure marketing action's performance
• A background in the software industry, IT firms, or educational platforms is a big plus for this position.

Languages required

• Fluent in English & Arabic, both verbal and written
• Another language is a plus.

Other qualifications/requirements

• Matrix teamwork spirit is essential for this position
• Proactive, self-motivated, and flexible
• Ability to determine priorities and to meet deadlines
• Organizational, interpersonal and communication skills with attention to detail
• Excellent computer skills and good knowledge of Windows environment

Recruitment process

• Interview with the HR Team
• Interview with the Manager (a PPT presentation or similar about your work, tools used and results achieved will be asked)
• Interview with the Head of Communication & Content Marketing and the MarCom for the Middle East Region
• Check References