Marketing Executive – IT Infrastructure

Marketing Executive – IT Infrastructure

Location: Riyadh, Saudi Arabia

Employment Type: Full-Time

Languages: English & Arabic (Preferred)

We are seeking a dynamic and results-driven Marketing Executive to drive our marketing initiatives for our IT infrastructure solutions and services in the Riyadh market.

This role is ideal for a proactive professional passionate about technology and skilled in communicating complex B2B solutions to a diverse audience.

Key Responsibilities:

As a Marketing Executive focusing on IT Infrastructure, your responsibilities will include:

· B2B Marketing: Plan, execute, and optimize multi-channel marketing modes to generate qualified leads and pipeline for our IT infrastructure solutions (e.g., cloud services, data centers, cybersecurity, networking).

· Lead Generation: Generate and manage IT infrastructure Leads from initiation to completion, including scoping, planning, execution, and closure, while ensuring adherence to budgets, and quality standards.

· Lead Nurturing & Sales Alignment: Work closely with the tech team to ensure marketing efforts align with technical objectives, track lead quality, and manage the handoff of Marketing Qualified Leads (MQLs) to the technical pipeline.

· Market Research: Conduct market and competitor research to identify target audiences, industry trends, and new opportunities to position company offerings effectively in the Riyadh market.

· Analytics & Reporting: Utilize tools like Google Analytics and CRM systems to monitor campaign performance, track key performance indicators (KPIs), analyze data, and provide actionable insights and reports to management.

·* Promotional Activities:* Plan and coordinate promotional activities, webinars, and industry events to enhance brand visibility and generate leads.

·* Collaboration:* Work closely with the sales team, product development team, designers, and external agencies to ensure cohesive marketing efforts that align with business goals.

· Localization: Ensure all messaging and campaigns are culturally relevant and resonant for the local Saudi Arabian audience.

Qualifications & Skills

· Education: A Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.

·* Experience:* Proven experience in a marketing role, preferably within the technology or IT sector.

·* Language:* Excellent written and verbal communication skills in both English and Arabic are essential for this role.

·* Location:* Must be based in Riyadh, Saudi Arabia, or willing to relocate immediately.

·* Technical Acumen:* A strong understanding of IT infrastructure concepts (e.g., cloud computing, networking, data centers, cybersecurity) to effectively market technical solutions.

A strong interest in technology and the ability to quickly understand and translate complex IT infrastructure concepts into clear, customer-centric marketing messages.

· Communication Skills: Exceptional writing, presentation, and verbal communication skills in required languages.

· Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

· Digital Tools: Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).

· Digital Marketing Skills: Proficiency in digital marketing tools and techniques, including SEO/SEM, email marketing software, social media management, and web analytics.

· Soft Skills: Strong analytical, organizational, and project management skills, with the creativity to develop innovative campaigns and the ability to work in a fast-paced environment.

Job Type: Full-time