Marketing Executive

TITLE:

Marketing Executive

REPORTING TO:

Head of Marketing

LOCATION:

KSA

Position Purpose

At BOUNCE our mission is to Inspire Progression, Self Expression through Human Connection. We do this with our brand BOUNCE. We want our brand to be loved as regular destinations for freestyle fun, progression and development and we're looking for the right Marketing Executive in KSA
to be the engine behind how BOUNCE shows up in the Saudi market.

You'll own local social media platforms, campaign execution, events, partnerships, and on-the-ground marketing delivery, ensuring every activation feels relevant, energetic, and unmistakably BOUNCE.

This is a hands-on role for someone who thrives in fast-moving environments, loves seeing ideas come to life, and wants real ownership. If this is you, keep reading

Company Vision

PASSIONATE AND TALENTED PEOPLE LEADING THE FREE-JUMPING

REVOLUTION, DELIVERING AN AWESOME CUSTOMER EXPERIENCE FUELLED

BY THE EUPHORIC RUSH OF FLIGHT

BOUNCE is a fast-paced and energetic environment full of smart people who make things happen. The company vision ensures an ongoing commitment to creating:

• A loved and respected international brand
• An awesome culture with exceptional people at every level
• A fresh and evolving multi-sensory experience
• Pumping venues across the world
• A safety record we're proud of.
• Disciplined and well-managed growth.

Our Values

We have a powerful working culture that fuses passion, connectivity, accountability and evolution of the BOUNCE experience.

These are the BOUNCE values:

·       
Passion

·       You can't deliver the vibe unless you're feeling it.

·       Jump around. Make someone's day. Enjoy yourself.

·       
Unity

·       We're a team. We jump together and we're building a revolution together.

·       Talk straight. Talk often. Stay tight.

·       
Accountability

·       We need leadership at every level.

·       Take charge. Solve problems. Make it safe. Make people happy.

·       
Keep it fresh

·       We want to be a loved regular haunt.

·       Encourage & Inspire. Help evolve & vary the experience.

Key accountabilities

Social Media Management:

• Manage and grow the organic social media presence of BOUNCE in KSA across TikTok, Instagram, Facebook, Snapchat, LinkedIn, and X, delivering on agreed engagement and awareness objectives for the relevant target audiences
• Create, write, and edit platform-centric content that is on trend, audience relevant, and consistent with brand positioning and tone of voice for the brand and BOUNCEmideast social handles
• Stay ahead of social and cultural trends in the market, quickly adapting and innovating content to maximize reach and engagement
• Adopt and test platform innovations that drive engagement, traffic & revenues (eg: in-platform bookings)
• Ensure social content supports both brands SEO and GEO visibility strategies
• Collaborate with Venue and Content teams to produce timely, platform-appropriate content aligned with brand campaigns, events and programs
• Manage influencer visits and tracking with venue TLs, ensuring effective use of influencers to reach new audiences and create more awareness
• Develop and maintain the social media calendar using Sprout Social
• Monitor, analyze, and report monthly on social performance an influencers against KPIs, providing learnings and actionable insights

Local Marketing & Campaign Execution

• Roll out traditional media marketing campaigns to support ongoing awareness campaigns
• Own end-to-end execution: briefing, coordination, delivery, and post-campaign reporting
• Work with content team to adapt global and regional campaigns to suit Saudi audiences, seasons, and significant local events
• Work with content team to make required changes on KSA venue pages on website (Arabic & English)
• Work with content team to ensure all customer facing collateral in-venue, is up to date and relevant
• Track, monitor, and support traditional activity (radio, print, cinema, outdoor, etc.)

Events, Activations & Partnerships

• Support with planning special events and activations for BOUNCE that helps increase brand exposure
• Support venue-led events with branding and collateral requirements
• Manage local brand partnerships opportunities, co-branded events, and community activations
• Report on post event results

Owned Audience (Database)

·       Support any requirements to localize our Customer Nurturing Series, Referral programs for BOUNCE in KSA, ensuring content & language is appropriate for the target audience

·       Support localized execution of tactical campaigns across database segments (e.g., WhatsApp, email marketing), that are effective with driving Repeat Visitation and report on results

Stakeholder & Venue Collaboration

• Act as the marketing bridge between HQ and KSA venues
• Run all-venue campaign meetings and ensure clear communication and follow-through
• Unblock issues quickly by coordinating across suppliers, teams, and stakeholders
• Support sales initiatives where marketing input is required

Reporting & Insights

• Prepare campaign briefs, event plans, and post-activity reports monthly
• Conduct market and competitor research to inform smarter decisions
• Capture learnings and insights to improve future campaigns

Supplier & Asset Management

• Coordinate with local suppliers as required (eg: photographers, agencies) as needed
• Ensure marketing files and IP are well-organized, accessible, and up to date for BOUNCE KSA venues