Marketing Manager

Job Description: Marketing Manager (Analytical & Digital Brand Focus)

Company:
 Travel Company

Location:
 Riyadh, Saudi Arabia

Industry:
 Travel & Tourism

About Us:

We are a travel company based in Riyadh, dedicated to crafting exceptional travel experiences. As ambassadors of discovery, we connect our clients to the wonders of the world and the rich landscapes of Saudi Arabia. We are seeking a strategically minded Marketing Manager to build our digital brand, optimize performance, and drive measurable growth through data-led strategies.

Position Overview:

We need a data-driven and creative Marketing Manager to develop and execute our marketing strategy with expertise in 
digital performance, brand creation, and analytical rigor
. The ideal candidate will excel at optimizing core digital 
KPIs
—such as 
CPC (Cost Per Click), CPL (Cost Per Lead), CTR (Click-Through Rate)
, and 
CAC (Customer Acquisition Cost)
—while building Customer-Based Brand Equity (CBBE) through compelling storytelling and consistent brand experiences. This role is key to transforming our market presence and achieving scalable, profitable growth.

Key Responsibilities:

1. Performance Marketing & KPI Optimization:

• Develop, monitor, and report on all key marketing 
  KPIs
  , with a focus on 
  CAC, LTV, CPC, CPL, CTR, and conversion rates
  .
• Continuously optimize digital campaigns to lower 
  CPC
   and 
  CPL
   while increasing 
  CTR
   and ROI across all channels.
• Analyze campaign performance using analytics platforms (Google Analytics, CRM, paid media dashboards) and provide actionable insights.
• Track and improve 
  SEO
   performance—organic traffic, rankings, and domain authority—through technical, on-page, and content strategies.

2. Digital Marketing Leadership:

• Plan and execute multi-channel digital campaigns (SEM, social, email, display) with clear 
  KPI
   targets for traffic, leads, and sales.
• Manage 
  SEO/SEM
   strategy, including keyword research, on-page optimization, link building, and local 
  SEO
   for the Saudi market.
• Oversee paid advertising budgets, focusing on 
  CPC
   efficiency and 
  CTR
   improvement across Google Ads and social platforms.
• Implement marketing automation flows to nurture leads and reduce 
  CPL
  .

3. Brand Creation & Equity Building:

• Lead the development of a distinctive brand strategy that resonates across digital and traditional touchpoints.
• Build 
  Customer-Based Brand Equity (CBBE)
   through consistent messaging, content excellence, and customer loyalty programs.
• Ensure all marketing efforts reinforce a premium brand image while supporting lead generation 
  KPIs
  .

4. Analytics & Reporting:

• Prepare regular performance dashboards showcasing 
  CPC, CPL, CTR, CAC
  , and 
  SEO
   growth metrics.
• Conduct A/B testing on ads, landing pages, and emails to improve engagement and conversion rates.
• Use data to advise on budget allocation and strategic pivots.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or related field; MBA or digital marketing certification a plus.
• 5+ years in marketing management
  , preferably in travel, tourism, hospitality, or e-commerce.
• Must-have Analytical Expertise:
   Proven ability to analyze and optimize 
  CPC, CPL, CTR, CAC, LTV
  , and 
  SEO
   performance.
• Hands-on Digital Proficiency:
   Experience with Google Ads, Meta Ads, Google Analytics, 
  SEO
   tools and CRM systems.
• Strong knowledge of the Saudi digital landscape and search behavior.
• Fluent in 
  English and Arabic
   (written and spoken).
• Creative brand-building mindset paired with a strong numerical and analytical approach.

What We Offer:

• Opportunity to shape the digital and brand future of a leading Riyadh travel company.
• SAR 15,000.00 package + Insurance
• Dynamic work environment with travel industry exposure.
• Professional growth opportunities.

How to Apply:

Submit your resume and a 
cover letter
 that includes:

1. A brief case or example of how you improved 
   CPC
    and 
   CPL
    in a past role.
2. Your approach to integrating 
   SEO
    into a holistic digital strategy.
3. How you balance brand-building (CBBE) with performance 
   KPIs
   .