Marketing Manager

Job Objective

The Marketing Manager will lead all marketing efforts to position Smart Health as a premier healthcare provider. This role focuses on developing and executing strategic campaigns that drive customer acquisition, enhance brand visibility, and foster community partnerships. By aligning marketing initiatives with Smart Health's mission of empowering communities through innovation and service excellence, the Marketing Manager ensures both revenue growth and high-quality customer experiences across diverse channels. 

Role Description

The Marketing Manager oversees all marketing activities, including digital marketing, content creation, event planning, and corporate communication. They are responsible for crafting campaigns that highlight the unique value propositions of the centres services, attracting both retail and corporate customers.

The role involves managing relationships with external vendors, analyzing market trends, and tracking the effectiveness of marketing efforts. By collaborating with clinical and operational teams, the Marketing Manager ensures that campaigns resonate with the target audience and deliver a consistent brand experience.

Key Responsibilities

Marketing Strategy & Execution 

o    Develop and implement comprehensive marketing plans and strategies that align with Smart Health's mission to empower communities with wellbeing, health security, and longevity. 

o    Position Smart Health as a leading healthcare provider, ensuring branding and messaging reflect Innovation and Service Excellence. 

Revenue Generation & Budget Management

o    Support Financial objectives by creating campaigns that drive customer acquisition and retention, generating revenue. 

o    Control operating expenses by effectively managing the marketing budget and maximizing ROI. 

Market Research & Analysis

o    Conduct market research to identify customer needs, healthcare trends, and the competitive landscape. 

o    Use data insights to refine marketing strategies and maximize customer opportunity. 

Brand Awareness & Customer Engagement

o    Oversee brand positioning efforts to attract & acquire a diverse customer base and deliver a positive first impression. 

o    Develop customer-centric marketing campaigns that establish customer retention, driving loyalty and repeat visits. 

Digital & Traditional Marketing Channels

o    Lead multi-channel marketing efforts (online platforms, social media, events, print, etc.) to cultivate ongoing innovation and effectively reach target audiences. 

o    Ensure consistent messaging across all channels, maintaining high standards of service excellence.

Qualifications

Education

Bachelor's degree in marketing, Business Administration, or a related field (Master's degree or MBA is a plus).

Experience

3+ years of progressive experience in marketing roles, preferably within the healthcare sector.

Track record of managing budgets, achieving revenue targets, and growing market share.

Experience working within Saudi Arabia or the GCC region is highly preferred.

Skills

Strategic Thinking: Ability to translate vision and strategic objectives into actionable marketing plans.

Communication & Leadership: Excellent verbal and written skills in both Arabic and English, capable of leading and motivating teams.

Analytical Competency: Proficiency in using data to inform decisions, measure campaign performance, and optimize strategies.

Creativity & Innovation: Skilled at creating engaging campaigns and exploring new marketing channels.

Cultural Awareness: Understanding of local customs, regulations, and healthcare market dynamics in Saudi Arabia.

Language

Fluency in Arabic & English

Compensation

Competitive with performance-based incentives.

Benefits including structured professional development, sociable working hours as well as standard flight allowance and health insurance

Conditions

This job description is subject to periodic review and may be changed at any time in consultation with the employee.

Time flexibility as Duty hours is required to accommodate changing business needs