Marketing Coordinator

4 days ago

Medina, Al Madīnah al Munawwarah, Saudi Arabia Qsas | A PIF Company Full time

JOB PURPOSE

To design, execute and continuously improve the full visitor journey at both Al Sirah Experience and Bustan Al-Mustadal, ensuring world class guest satisfaction, high engagement, and operational excellence.

Additionally, the role manages all marketing activities including digital presence, influencer partnerships, brand marketing, PR alignment, and internal/external events, to enhance visibility, increase footfall, strengthen brand equity, and support Qsas' strategic objectives aligned with Vision 2030.

Key Responsibilities

Core Responsibilities

  • Oversee daily operational performance, including visitor flow, service levels, and overall site readiness.
  • Establish and maintain customer service standards and provide continuous training for visitor-facing teams.
  • Execute integrated marketing campaigns, including digital marketing, paid media, content strategy, and brand awareness initiatives.
  • Succeed influencer collaborations, media visits, and content creators to enhance visibility and drive visitor engagement.
  • Plan and execute internal and external events, activations, and seasonal programs that enrich the visitor experience and increase footfall.
  • Build and maintain strong relationships with tourism entities, government partners, and strategic stakeholders within the Madinah ecosystem.
  • Track and report key performance indicators (KPIs) for visitor experience and marketing activities, providing periodic reports to senior management.
  • Track and report key performance indicators (KPIs) for visitor experience and marketing activities, providing periodic reports to senior management.
    Responsibilities: General Management
  • Coordinate with internal departments (PR, Events, Operations, Finance, Procurement, HR) to ensure alignment and cohesive execution.
  • Oversee the implementation of approved operational and marketing plans within set timelines.
  • Represent the company with partners, stakeholders, and official entities when required.
  • Prepare and submit regular reports to executive management, highlighting performance, achievements, challenges, and recommendations.
  • Ensure full compliance with company policies, quality standards, health and safety requirements, and operational guidelines.

QUALIFICATIONS AND EXPERIENCE

Minimum Qualifications

  • Bachelor degree in Marketing, Customer Experience, Tourism Management, Business Administration, or related field.
  • Fluency in Arabic and English (spoken and written).
  • Strong knowledge of visitor experience management and brand marketing.

Years & Nature of Experience

  • Minimum of 3-5 years of experience in customer experience, destination management, marketing, or tourism operations.
  • Proven experience in managing visitor destinations, attractions, or entertainment/tourism facilities.
  • Hands on background in digital marketing, on-ground activations, and influencer engagement.

Technical Competencies

  • Experience design and visitor journey mapping.
  • Digital marketing and analytics.
  • Influencer management and PR alignment.
  • Reporting, KPIs, and performance measurement.
  • Strong copywriting and content direction.

Behavioral competencies

  • Creative thinker with high attention to detail.
  • Problem-solving and decision-making under pressure.
  • Ability to work in fast-paced, operational environments.
  • Strong communication and interpersonal skills.
  • Passion for culture, entertainment, and guest experience excellence.

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