Marketing and Communication Manager

6 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Swisslinx Middle East Full time 80,000 - 120,000 per year

The Marketing & Communication Manager is responsible for developing, executing, and monitoring marketing and communication strategies to strengthen brand positioning, support profitable growth, and enhance customer and stakeholder engagement. The role oversees internal and external communications, brand campaigns, digital presence, corporate events, and media relations, ensuring alignment with regulatory guidelines and corporate

strategy.

Responsibilities


• Develop and implement integrated marketing and communication strategies to support business growth and brand

awareness.


• Manage the company's brand identity, ensuring consistent usage across all touchpoints.


• Lead digital marketing initiatives, including social media, SEO, content marketing, and corporate website management.


• Plan and execute corporate campaigns, events, sponsorships, and CSR initiatives.


• Oversee internal communication programs to foster employee engagement and alignment with corporate strategy.


• Handle media relations, press releases, and crisis communication in coordination with senior leadership.


• Monitor competitor activities and market trends, providing insights to support product positioning.


• Ensure marketing and communication activities comply with Insurance Authority regulations and company policies.


• Develop key performance indicators (KPIs ) for campaigns, monitor performance, and provide regular reports to

management.


• Manage external agencies, vendor's, and service providers to ensure quality and cost-effective delivery.

Technical - Functional Requirements


• Strong knowledge of digital marketing tools (SEO/SEM, Google Analytics, Social Media Management).


• Proficiency in content development, copywriting, and corporate storytelling.


• Familiarity with insurance product marketing and regulatory compliance requirements.


• Competence in marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Zoho ).


• Proficiency in MS Office, Canva/Adobe Creative Suite (Photoshop, Illustrator, InDesign ).


• Excellent presentation, communication, and stakeholder management skills.

  • Have a deep understanding of the company's products and goals
  • Work cross-functionally with different organizations
  • Create and implement compelling marketing content
  • Track data on effectiveness of campaigns

Qualifications

  • Bachelor's degree or equivalent experience in Marketing or Communication
  • 4-7 years relevant work experience in Marketing in insurance, financial services, or regulated industries.
  • • Proven track record in brand management, digital marketing, and corporate communications.
  • Experience in managing media relations and handling communication during crises.
  • Demonstrated ability to manage budgets, agencies, and cross-functional projects.

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