Marketing Operation Manager

2 days ago

Khobar, Eastern Province, Saudi Arabia RETAL Full time

Owns go-to-market planning and execution for assigned real-estate projects from pre-launch through post-handover. Builds the project brand, orchestrates integrated campaigns, and ensures launch readiness in partnership with Sales, Customer Care, Design/Creative, Digital, Corporate Communications, and Operations. Accountable for lead generation, funnel velocity, and brand compliance across all touchpoints (digital, print, site branding, events, PR).

Primary Duties & Responsibilities:

  • Develop the project marketing strategy and annual activation plan aligned to business objectives, customer insights, and construction timelines.
  • Define the project brand (identity, messaging, tone, value proposition) and govern its application across channels and vendors.
  • Build quarterly activation calendars (campaigns, PR, events, site branding) synchronized with sales milestones and inventory plans.
  • Lead integrated campaigns across paid/owned/earned channels; brief agencies; approve media/content plans and creative within DoA.
  • Oversee content calendars and creative production (digital assets, collateral, brochures, video, 3D, site signage) ensuring brand and legal compliance.
  • Coordinate performance marketing with Digital: audience strategy, budgets, flighting, tracking, and optimization to CPL/CAC targets.
  • Align PR moments and executive visibility with Corporate Communications for project milestones and community initiatives.
  • Own site branding plans (hoardings, wayfinding, sales center, mockups, model units) in coordination with Projects/Operations.
  • Plan and deliver project launches, exhibitions, and activations with Events & Brand Presence; manage promoters and on-site coverage.
  • Manage agencies and vendors (creative, media, production, research); set scopes, KPIs, and SLA reviews; ensure quality outputs.
  • Ongoing cross-functional status with Sales/Development; maintain trackers, risks, and decision logs; escalate blockers promptly.
  • Ensure compliance with policies, brand guidelines, and procurement/DoA; maintain documentation for audit readiness.
  • Own weekly/monthly dashboards on lead generation, funnel conversion, awareness/SoV, and ROI; translate insights to optimizations.
  • Monitor market trends, competitor launches, and regulatory changes; recommend actions on pricing comms, promotions, and channel mix.

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