CRM Specialist

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia REEF | ريف Full time 40,000 - 80,000 per year

CRM Specialist | Reef Holding

We're Hiring: CRM Specialist

Location:
Riyadh, Saudi Arabia

Job Type:
Full-Time

About the Role:

Reef Holding is seeking a highly analytical and customer-focused
CRM Specialist
to manage and optimize marketing campaigns across CRM platforms. This role plays a key part in enhancing customer experience, driving loyalty, and supporting revenue growth through personalized multi-channel campaigns.

Key Responsibilities:

  • Execute personalized marketing campaigns using the CRM system.
  • Prepare and implement automated messages (Automations) based on user behavior.
  • Manage and send app notifications in line with campaign objectives.
  • Design and schedule marketing WhatsApp messages.
  • Prepare email campaigns based on targeted segments.
  • Coordinate SMS campaigns and analyze their performance.
  • Execute targeted campaigns to encourage repeat purchases and special offers.
  • Use purchase data to personalize offers and increase Average Order Value (AOV).
  • Analyze customer data and behavior to identify cross-selling and upselling opportunities.
  • Conduct A/B testing to improve engagement, open, click, and purchase rates.
  • Prepare comprehensive performance reports for CRM campaigns and sales results and submit them to management.
  • Work with content, sales, and technical teams to ensure message consistency and achieve revenue goals.
  • Propose strategies to enhance customer experience and maximize commercial value per interaction.
  • Propose strategies to enhance customer experience and maximize commercial value per interaction.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Training in computer skills, administrative skills, and effective communication.
  • Strong data analysis skills.
  • High ability in planning, execution, and performance follow-up.
  • Excellent communication skills.
  • Proficiency in email, SMS, and social media marketing tools.
  • Solid understanding of cross-selling and upselling strategies.
  • Good knowledge of CRM systems and analytics tools.
  • Fluency in Arabic (excellent) and English (good).

Why Join Us?

At
Reef Holding
, we are committed to building exceptional customer experiences that drive loyalty and sustainable business growth in the retail and fragrance sectors. Join a dynamic team that values innovation, collaboration, and customer success.

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