Senior Marketing Executive

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Careem Full time 120,000 - 180,000 per year

About the Company
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Marketing Executive - Careem Market - Riyadh, KSA
What You Will Do

  • Support the development and execution of marketing plans that balance brand-building with performance-driven initiatives to grow Careem Market in Riyadh.
  • Run high-impact marketing campaigns to acquire new customers, retain existing ones, and drive cross-sell between Careem services.
  • Own the execution of marketing campaigns end-to-end — from insight gathering and ideation to briefing, launch, and performance tracking.
  • Collaborate with FMCG brand partners to create compelling co-marketing campaigns that drive orders and enhance brand credibility.
  • Drive local brand awareness by supporting on-ground activations, events, and sponsorships tailored to Riyadh's consumer landscape.
  • Enhance the in-app experience and CRM performance by localizing content and targeting customer segments with personalized offers and messages.
  • Work cross-functionally with commercial, product, operations, finance, and central marketing teams to ensure aligned execution.
  • Monitor market trends and competitor moves to identify new opportunities and keep Careem Market top-of-mind in Riyadh.

What You Will Need

  • 3–6 years of relevant marketing experience, ideally in consumer tech, quick commerce, grocery delivery, food delivery, or e-commerce.
  • Strong experience running 360° campaigns — digital, CRM, and on-ground — with a keen eye on performance and brand impact.
  • Solid understanding of marketing funnels, customer behavior, and targeting tactics.
  • Fluency in Arabic and English is essential.
  • Comfortable with data, insights, and performance metrics — able to translate numbers into strategy.
  • Collaborative team player with great communication skills and stakeholder management.
  • Passionate about the Riyadh market with a pulse on local culture and trends.
  • Highly organized, proactive, and execution-oriented with a growth mindset.

What We'll Provide You
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

  • Work and learn from great minds by joining a community of inspiring colleagues.
  • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  • Explore new opportunities to learn and grow every day.
  • Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
  • Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

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