Brand Executive

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia vivo | WEIWO ELECTRONIC AND TECHNOLOGY Full time

Job Title

Brand Executive

Role Overview

We are seeking a local Brand Executive with a strong understanding of Saudi culture and Arabic communication to support brand development in Saudi Arabia. This role will serve as a key local communication hub, responsible for localized content creation, social media execution, KOL and media collaboration, brand events, and community engagement.

The ideal candidate is hands-on, highly connected to the local market, and able to independently manage day-to-day brand communication with local partners, creators, media, and suppliers.

Key Responsibilities

1. Local Content Creation (Core Responsibility)

Ø Plan, shoot, and edit localized social media content (short videos, Reels, Vlogs, etc.)

Ø Develop creative video concepts aligned with local trends, product USPs, and audience preferences

Ø Ensure content tone, visuals, and storytelling resonate with Saudi audiences

  1. 2 Saudi Social Media & Platform Operations

Ø Manage daily brand operations across major Saudi social platforms (Instagram, TikTok, X, YouTube, Facebook, etc.)

Ø Create and localize Arabic-first content aligned with Saudi culture, trends, and user behavior

  1. Local Media & KOL Management

Ø Identify, build, and maintain relationships with Saudi local media and Arabic-speaking KOLs/creators

Ø Manage KOL communication, briefing, coordination, content review, and follow-up

Ø Support KOL strategy and collaboration planning for different products and campaigns

  1. Product Launches & Brand Events

Ø Support planning and execution of local product launches, hands-on sessions, and brand showcases

Ø Coordinate with local vendors, agencies, photographers, videographers, and media partners

  1. Brand Marketing Campaign Execution

Ø Participate in the local planning and execution of brand marketing campaigns

Ø Translate brand strategies into clear, actionable local execution plans

  1. Local Community & Circle Expansion

Ø Build and expand relationships with key local communities (photography, content creators, youth culture, etc.)

Ø Explore new local collaboration opportunities and cultural touchpoints

Ø Strengthen the brand's long-term presence within Saudi cultural and creative circles

Requirements

Ø Saudi national or Arab candidate with long-term residence in Saudi Arabia and strong local cultural understanding

Ø Native Arabic proficiency (spoken and written)

Ø Working proficiency in English for internal communication

Experience & Background

Ø 2–5 years of experience in branding, marketing, social media, or content-related roles

Ø Strong understanding of Saudi/local content trends and social media ecosystem

Ø Hands-on experience working with KOLs, media, agencies, or local suppliers

Content & Technical Skills (Key)

Ø Ability to independently shoot and edit videos (mobile or camera-based)

Ø Familiarity with common video editing tools such as CapCut, Premiere Pro, Final Cut, etc.

Ø Strong sense of visual storytelling, pacing, and social media performance metrics

Job Type: Full-time

Pay: ﷼8, ﷼10,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Social Media Content Creation: 2 years (Required)
    1. Brand Marketing Campaign Execution: 3 years (Required)

Language:

  • Arabic (Required)
  • English (Required)

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