Senior Manager

Sales Focus 

• Responsible for Territory/Regional sales targets, gross and net profit. 

• Plan and implement regional initiatives to drive sales, by use of shukran data, monitoring and increasing ATV, UPT and conversions and executing focused trade marketing activities in stores. 

• Plan and implement multi-channel concept retail strategy in the region/territory. 

• Increase ecommerce channel business contribution in the region/territory. 

• Monitor and drive productivity through optimizing returns per square feet & sales per employee benchmarks. Monitor productivity targets and use retail benchmark to maximize return. 

• Regularly gathers market and competitor information about the products, prices, locations, offers and promotion. Share the information with concept and regional teams to assist in improving concept offering. 

• Ensure concept standards, guidelines are implemented in stores and meet audit and concept requirements. 

• Organize the design, modification, refurbishment or closure of stores in accordance with the Concept development plans and standards. 

Category & Inventory Management 

• Responsible for category management in the territory/region. 

• Ensure the right product mix per store in the region/territory. Use store business intelligence report. 

• Understanding of pricing, promotions and manage markdowns / discounting for the territory / region and take necessary actions to deliver targets. 

• Know the trends in the market and provide regular update to concept buying team. 

• Ensure newness in the store – target 50% fresh inventory in every store 

• Replenishment of product – make initial allocation, min max, reduce store return by 50% 

• Manages and builds on the assortment (product mix) in the store. 

• Regularly connects with the concept planning teams to manage allocations as per business requirements 

• Manages and ensures 100% stock availability across all stores

Customer Focus 

• Ensure store manager and staff in store are trained to provide excellent customer experience. Monitor and make sure that the staff are delivering promised customer experience. 

• Plans and manages to deliver excellent customer service from entrance to checkout. 

• Builds a culture where Store managers emotionally serve and personally engage with high spending customers in every store as per the concept or territory guidelines. 

• Manages and increases the Shukran enrollment & conversions. Target top 30% top Shukran customers 

• Ensure stores layout and merchandize meet concept standards and provide right customer experience. 

• Monitor NPS & MSN scores and have plans to improvise and meet concept benchmarks.

People Focus 

• Embed the value behaviors and build a strong culture of trust and engagement in the region/territory. 

• Responsible to coach and support Area Managers/Store manages to perform and grow in the organization. 

• Engage and motivate the team in stores across the region/territory, conduct townhalls & listen to feedback. 

• Drive and implement the group, concept, regional/territory engagement activities in stores. 

• Participate in store engagement events. 

• Ensure fair and transparent performance and talent review process in implemented. 

• Proactive engage and retain high potential talent. Implement recognition and reward programs. 

• Reduce attrition and build succession to grow talent from within. Responsible to develop successors 

• Plan and implement localization agenda as per local regulations. 

• Responsible for manning, productivity targets. Look for continuous improvements. 

Operation Focus 

• Plan and implementation the VM and marketing guidelines as per concept requirements. 

• Regularly look for opportunities to improve, innovate and optimize store operations. 

• Meet safety and security requirements as per local legislations and company standards. 

• Comply with local regulations and meet business standards. 

• Ensure smooth store, business operations in the region. Work closely with regional teams

Minimum Gradate Good retail experience managing team, geography and online. 

Arabic – able to communicate (KSA/Oman) English- Advance high (Read, write, and speak) 

Minimum 5 years of regional management experience and 3 years of Store operations experience.