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JOB PURPOSE/OBJECTIVE   The Direct Marketing Lead will be responsible for owning and driving the Direct Marketing function across all communication channels, including SMS, email newsletters, WhatsApp messaging, and push notifications (web and mobile apps). This role combines data-driven decision-making with hands-on campaign execution to...

We are actively looking for a detail-oriented Direct Marketing Lead to join our Marketing Team. Core Responsibilities: • Design, execute, and optimize multi-channel direct marketing campaigns (SMS, email newsletters, web/app push, and WhatsApp messaging). • Develop and manage a campaign calendar aligned with business objectives, seasonal events, and...