Social Media Specialist

1 month ago


Johannesburg, Saudi Arabia The Citizen news Full time

Main Responsibilities

  • Social media management and facilitation to increase brand awareness and brand loyalty and drive Pageviews and traffic to The Citizen’s website.
  • Effectively leverage social media platforms to reach a wider audience and enhance the overall online presence of The Citizen.
  • Increasing audience engagement: Engage with the audience through social media platforms to build a loyal following and increase interaction with news content.
  • Work with the editorial and advertising teams to generate content for social media platforms.
  • Monitor news/trends/competitors.
  • Ensure that social media platforms stay up to date with relevant, goal driven content.
  • Analyse and compile reports to monitor and improve the performance of all social media channels.
  • Use analytics tools to determine what works and what doesn’t on our social media pages.
  • Adhere to algorithm specifications / requirements on the social media platforms.
  • Identify and use the best keywords in posts to increase awareness of The Citizen’s stories.
  • Track trends and news across social media platforms to discover articles, videos, topics etc. that could be used on the Citizen.co.za.
  • Post live reports, updates, videos, photos on social media channels as events are taking place.
  • Community management

Core Competencies:

Knowledge/Experience

  • Matric/Grade 12
  • An appropriate Bachelor’s or higher degree
  • Proven, related, work experience

Attitude

  • Ability to work under pressure
  • Willingness to learn
  • Detail-oriented
  • Self-motivated
  • Dynamic, adaptable and flexible
  • Deadline driven
  • Team player
  • Excellent writing skills

Other requirements:

  • Valid driver’s licence
  • Own vehicle
  • Solid references
  • No criminal record


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