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Social Media Specialist
2 weeks ago
Main Responsibilities
- Social media management and facilitation to increase brand awareness and brand loyalty and drive Pageviews and traffic to The Citizen's website.
- Effectively leverage social media platforms to reach a wider audience and enhance the overall online presence of The Citizen.
- Increasing audience engagement: Engage with the audience through social media platforms to build a loyal following and increase interaction with news content.
- Work with the editorial and advertising teams to generate content for social media platforms.
- Monitor news/trends/competitors.
- Ensure that social media platforms stay up to date with relevant, goal driven content.
- Analyse and compile reports to monitor and improve the performance of all social media channels.
- Use analytics tools to determine what works and what doesn't on our social media pages.
- Adhere to algorithm specifications / requirements on the social media platforms.
- Identify and use the best keywords in posts to increase awareness of The Citizen's stories.
- Track trends and news across social media platforms to discover articles, videos, topics etc. that could be used on the
- Post live reports, updates, videos, photos on social media channels as events are taking place.
- Community management
Core Competencies:
Knowledge/Experience
- Matric/Grade 12
- An appropriate Bachelor's or higher degree
- Proven, related, work experience
Attitude
- Ability to work under pressure
- Willingness to learn
- Detail-oriented
- Self-motivated
- Dynamic, adaptable and flexible
- Deadline driven
- Team player
- Excellent writing skills
Other requirements:
- Valid driver's licence
- Own vehicle
- Solid references
- No criminal record
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