Marketing Specialist

3 weeks ago

Johannesburg, Gauteng, Saudi Arabia BDO South Africa Full time

Primary Purpose of the Job

We are searching for a strategic Marketing Specialist who specialises in planning and implementing marketing strategies, to join our professional auditing and advisory services firm.

The Marketing Specialist will play a critical role in developing and executing marketing strategies aligned with our multi-year sector and service line business strategies in a business-to-business B2B environment. This may involve market research, developing media plans, creating content, and managing campaigns.

The ideal candidate should have a strong understanding of integrated marketing in the professional services industry, be well-versed in industry best practices; and possess the creativity and drive to help us achieve our strategic business objectives. They must also be familiar with the latest marketing software and technologies. Additionally, they may be required to analyse data to identify opportunities for improvement and adjust campaigns accordingly

Main Duties and Responsibilities

  • Integrated Marketing: Develop and implement comprehensive marketing plans and campaigns that support the firm's multi-year sector and service line business strategy.
  • Competitor Analyses: Conduct market research and competitive analysis to identify target markets, industry trends and client needs, and use insights to inform marketing strategies.
  • Sectors, Service lines and Regions: Provide active support to Sectors, Service lines and Regions generally as well as in relation to a specific portfolio. This is to elevate the BDO brand and its offerings; and enhance its reputation and positioning in the market. Cross-functional teams; Collaborate with cross-functional teams, including sector leaders, service line partners, and business development, to create and execute effective marketing initiatives.
  • Content: Create compelling marketing collateral, including thought leadership content, industry reports, case studies, and client success stories, to position the firm as a trusted advisor in the market.
  • Digital: Drive digital marketing efforts, including content marketing, email campaigns, social media marketing, and search engine optimization SEO, to generate leads and increase brand visibility.
  • Events & Platforms: Create and manage industry-specific events, webinars, conferences and speaking engagements to enhance the firm's thought leadership position and engage with key stakeholders.
  • Website & social media: Develop and maintain the firm's website content and digital content, ensuring effective communication of the firm's value propositions, services, sectors and expertise.
  • Business development: Collaborate with the business development team to align marketing efforts with their activities and support their client acquisition efforts.
  • Measurement: Monitor and analyse marketing performance metrics, track campaign effectiveness, and provide regular reports to stakeholders, making data-driven recommendations for optimisation.
  • Regulatory & Industry trends: Stay informed about industry trends, regulatory changes, and emerging marketing strategies to identify opportunities for innovation and competitive advantage.
  • BDO Global: Ensure that the global relationships within the marketing mandate are fostered and maintained.

Requirements

Qualifications

  • Bachelor's degree in marketing, Business or a related field

Experience

  • Minimum of 5 years' marketing experience, preferably in the professional services industry

Job Competencies

  • Proven track record of developing and executing successful marketing strategies in a B2B environment.
  • Strong understanding of auditing and advisory services and the ability to translate technical concepts into compelling marketing messages.
  • Excellent knowledge of B2B marketing principles, strategies and best practices.
  • Proficiency in digital marketing platforms and tools, including marketing automation, CRM systems, email marketing, social media management, and SEO.
  • Experience in creating thought leadership content, industry reports and case studies.
  • Exceptional written and verbal communication skills, with the ability to communicate complex ideas clearly and effectively.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
  • Familiarity with relevant industry regulations, compliance, and ethics in auditing and advisory services is highly desirable..

  • Retail Marketing Specialist

    33 minutes ago

    Johannesburg, Gauteng, Saudi Arabia Macdonald & Company Full time

    Job SummaryOur client is a distinguished landlord and developer known for pioneering transformative commercial buildings.They are dedicated to expanding their portfolio as a leading Property Private Equity company, managing their own properties and those of esteemed landlords.With a strong commitment to tenant satisfaction, they handle all property...

  • Senior Marketing Intelligence Specialist

    32 minutes ago

    Johannesburg, Gauteng, Saudi Arabia eMedia Investments Full time

    DescriptionThe incumbent would be required to oversee the team of Marketing Intelligence Specialists who are responsible for supporting the sales teams by arming with media consumption information and facts and providing go to market presentations for them to go out and sell airtime.Ensure adherence to Company PoliciesAdhere to and ensure adherence to...

  • Senior Specialist

    1 month ago

    Johannesburg, Gauteng, Saudi Arabia Vodafone Global Enterprise Full time

    Your responsibilities will include:Pricing Governance:Price Strategy: Developing and implementing effective pricing strategies to maximize revenue and market share.Market Analysis: Analyzing market trends, competitor pricing, and customer behavior to make informed pricing decisions.Profitability Analysis: Assessing the impact of pricing changes on overall...

  • Senior Specialist

    1 week ago

    Johannesburg, Gauteng, Saudi Arabia Vodafone Global Enterprise Full time

    Your responsibilities will include:Pricing Governance:Price Strategy: Developing and implementing effective pricing strategies to maximize revenue and market share.Market Analysis: Analyzing market trends, competitor pricing, and customer behavior to make informed pricing decisions.Profitability Analysis: Assessing the impact of pricing changes on overall...

  • Senior Specialist

    3 weeks ago

    Johannesburg, Gauteng, Saudi Arabia Vodafone Global Enterprise Full time

    Your responsibilities will include:Pricing Governance:Price Strategy: Developing and implementing effective pricing strategies to maximize revenue and market share.Market Analysis: Analyzing market trends, competitor pricing, and customer behavior to make informed pricing decisions.Profitability Analysis: Assessing the impact of pricing changes on overall...

  • Social Media Marketing and Graphic Design Specialist

    1 week ago

    Johannesburg, Gauteng, Saudi Arabia Marvel Placement Consultant Full time

    Minimum RequirementsMatricBeneficial: Bachelor's degree in Marketing or related field.Demonstrated success in social media, marketing, and graphic design over at least a three-year period.Proficient understanding of leading social media platforms and analytical instruments.Outstanding abilities in content creation and graphic design.Roles and...

  • Social Media Marketing and Graphic Design Specialist

    1 month ago

    Johannesburg, Gauteng, Saudi Arabia Marvel Placement Consultant Full time

    Minimum RequirementsMatricBeneficial: Bachelor's degree in Marketing or related field.Demonstrated success in social media, marketing, and graphic design over at least a three-year period.Proficient understanding of leading social media platforms and analytical instruments.Outstanding abilities in content creation and graphic design.Roles and...

  • Hoisting Sales Specialist

    3 weeks ago

    Johannesburg, Gauteng, Saudi Arabia ABB Full time

    About the JobYou will be working as Hoisting Sales Specialist and will be part of Process Automation business area for Process Industries division based in Longmeadow, South Africa. In this role you will be reporting to Hoisting Sales Manager and will be responsible for sales of electrical and mechanical solutions within process industries market segments of...

  • Hoisting Sales Specialist

    1 month ago

    Johannesburg, Gauteng, Saudi Arabia ABB Full time

    About the JobYou will be working as Hoisting Sales Specialist and will be part of Process Automation business area for Process Industries division based in Longmeadow, South Africa. In this role you will be reporting to Hoisting Sales Manager and will be responsible for sales of electrical and mechanical solutions within process industries market segments of...

  • Procurement Specialist

    3 weeks ago

    Johannesburg, Gauteng, Saudi Arabia Sealed Air Full time

    ResponsibilitiesAnalyze industry and demand trends and support senior management with the development and implementation of sourcing strategies.Gather quotes, proposals, and purchase terms and conditions.Execute purchasing of goods or services approved by the Material Manager. Expedite orders to meet operational needs, both short and long lead time.Evaluate...

  • Procurement Specialist

    1 month ago

    Johannesburg, Gauteng, Saudi Arabia Sealed Air Full time

    ResponsibilitiesAnalyze industry and demand trends and support senior management with the development and implementation of sourcing strategies.Gather quotes, proposals, and purchase terms and conditions.Execute purchasing of goods or services approved by the Material Manager. Expedite orders to meet operational needs, both short and long lead time.Evaluate...

  • Monitoring Solutions and PCS Digital Sales Specialist

    1 month ago

    Johannesburg, Gauteng, Saudi Arabia GE Healthcare Full time

    Role Summary/PurposeThe Monitoring Solutions and PCS Digital product sales specialist is the product/solutions sales expert within the region, responsible to drive the sales growth of the Monitoring Solutions and PCS Digital Solutions by promoting transformative medical technologies and offers.He/She is responsible for creating opportunities, building the...

  • Monitoring Solutions and PCS Digital Sales Specialist

    1 week ago

    Johannesburg, Gauteng, Saudi Arabia GE Healthcare Full time

    Role Summary/PurposeThe Monitoring Solutions and PCS Digital product sales specialist is the product/solutions sales expert within the region, responsible to drive the sales growth of the Monitoring Solutions and PCS Digital Solutions by promoting transformative medical technologies and offers.He/She is responsible for creating opportunities, building the...

  • Monitoring Solutions and PCS Digital Sales Specialist

    3 weeks ago

    Johannesburg, Gauteng, Saudi Arabia GE Healthcare Full time

    Role Summary/PurposeThe Monitoring Solutions and PCS Digital product sales specialist is the product/solutions sales expert within the region, responsible to drive the sales growth of the Monitoring Solutions and PCS Digital Solutions by promoting transformative medical technologies and offers.He/She is responsible for creating opportunities, building the...

  • Graduate Programme 2023

    3 weeks ago

    Johannesburg, Gauteng, Saudi Arabia Philips Full time

    Philips: Graduate Programme 2023We have been successfully running the Graduate programme in South Africa for the last six years and this year we again expecting to bring onboard talented fresh graduates who will during the 12 months of Internship not just learn to work but work to learn You must be a South African Graduate and have completed all...

  • Graduate Programme 2023

    2 months ago

    Johannesburg, Gauteng, Saudi Arabia Philips Full time

    Philips: Graduate Programme 2023We have been successfully running the Graduate programme in South Africa for the last six years and this year we again expecting to bring onboard talented fresh graduates who will during the 12 months of Internship not just learn to work but work to learn You must be a South African Graduate and have completed all...

  • Internships 2023

    2 months ago

    Johannesburg, Gauteng, Saudi Arabia Metropolitan Trading Company Full time

    Metropolitan Trading Company (MTC): Internship Programme 2023Metropolitan Trading Company invites applications for Internship opportunities in the below mentioned fields. The purpose of the internship program is to offer graduates with no relevant work experience the opportunity to obtain practical workplace exposure and experience. The Internship Programme...

  • Internships 2023

    1 week ago

    Johannesburg, Gauteng, Saudi Arabia Metropolitan Trading Company Full time

    Metropolitan Trading Company (MTC): Internship Programme 2023Metropolitan Trading Company invites applications for Internship opportunities in the below mentioned fields. The purpose of the internship program is to offer graduates with no relevant work experience the opportunity to obtain practical workplace exposure and experience. The Internship Programme...

  • Internships 2023

    3 weeks ago

    Johannesburg, Gauteng, Saudi Arabia Metropolitan Trading Company Full time

    Metropolitan Trading Company (MTC): Internship Programme 2023Metropolitan Trading Company invites applications for Internship opportunities in the below mentioned fields. The purpose of the internship program is to offer graduates with no relevant work experience the opportunity to obtain practical workplace exposure and experience. The Internship Programme...

  • Planning Specialist

    3 weeks ago

    Johannesburg, Gauteng, Saudi Arabia eMedia Investments Full time

    PlanningAccurate planning of spot plans on Transmit.Accurately planning tracks and providing updates on all CPP/ROS deals.Evaluating, comparing and providing target market alternatives to clients.Evaluating and analyzing overnight ratings with the specific objectives and accurately forecast future audience ratings.Providing accurate post campaigns, analyses...