Category Manager

3 weeks ago

Riyadh, Saudi Arabia NicheHR Global Full time
Job Description
Category Manager - Vegetables
Job Description  

We are Looking for a  Category Manager - Vegetables  for one of our FMCG clients based in Riyadh, Kingdom of Saudi Arabia.

Title:  Category Manager - Vegetables
Location:  Riyadh, KSA.Experience: 5-7 years of experience in merchandising, Sales within FMCG environment, Minimum of 2 years in a managerial role.
Job Summary:  The category Managers role will be to Develop and implement a brand strategy to ensure the development and projection of the category to improve the company brand image in all markets.
Responsibilities:
1.Strategic Contribution:
  • Execute the annual business plan and targets and comply with the strategic agenda of the Marketing to deliver the companys vision and mission.
  • Translate the strategy into operational business plans for the Merchandising and lead the performance and execution of those plans to achieve functional objectives and deliver the Company’s strategy.
2. Leadership
  • Direct the activities of the Marketing team to ensure that all work is carried out efficiently, in line with the strategic project management plans, policies and procedures.
  • Build and lead a motivated, engaged, and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals.
  • Serve as a role model to ensure employees awareness and commitment to the vision, mission, values, and corporate strategy to establish a highly engaged and motivated team, and continuously improve performance.
3. Budgeting 
  • Participate in the preparation of the functional budget and assess financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized.
  • Monitor and control the merchandising budget to ensure optimum utilization of resources in the region.
4. Branding
 
  • Brand Strategy - Develop a vision, strategic direction and policy for Brand Management that will enable the company to develop and project the company’s to enable development of the category.
  • Brand Plans - Develop Brand plans and budgets for different categories to differentiate the brand from other brands in the market to achieve the annual sales and gross margin targets in existing and new markets.
  • Brand Performance - Monitor the performance of the brand for different categories to track actual performance from production to track daily / monthly performance against the budget & plans and take corrective action. 
  • Promotions - Support the Asst. Brand Manager to Direct all Sales Promotions campaigns to execute all Brand Plans in line with the company objectives to boost the category growth and increase trials.
  • Product Development - Support the Production, R & D, Marketing and Sales teams in identifying and developing new or modified products through brand studies to achieve the category sales and gross margin objectives to introduce new product to the market.
  • Changes to Brand Plans- Evaluate Market Research studies, market conditions and competitor products/activity and implement brand planning changes to ensure implementation of the plans.
  • Marketing Support - Provide the marketing team with support to develop unique selling propositions and targeted marketing communications to increase brand awareness & overall equity.
  • Brand Management Standards - Ensure that Brand Management is executed in line with international standards so that management decision making is based on sound brand methodology to ensure competitiveness in the market.
  • People - Develop the necessary Brand Management organization structure and ensure the right caliber of staffing and appropriate training to meet all job requirements. Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the organization.
Education, Experience and Skills:

Education:  Bachelor’s degree in business, Marketing, or related field, or a related field and MBA or Masters in a related field (Preferred). 
Experience: 5-7 years of experience in merchandising, Sales within FMCG environment, Minimum of 2 years in a managerial role.
Skills: 
  • Strong merchandising knowledge.
  • Strong communication and presentation skills.
  • Excellent knowledge of Microsoft office pack.
  • Ability to work under pressure.
  • Problem solving and execution.
  • Proficient in English.


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