Brand Manager

3 weeks ago


Riyadh, Saudi Arabia Jeeny Full time

About Jeeny:

Jeeny is a Middle Eastern-based mobile application that hosts multiple services to ease daily consumer needs such as transportation, delivery, mobility, and much more on demand with a wallet that spans all services together.

Jeeny is a joint venture between MEIG (Middle East Internet Group) - Rocket Internet and IMENA.

We have offices in Riyadh, Jeddah, Madinah, Dammam, Khobar, Amman, and Lahore.

About the Role:

A Brand Manager plays a critical role in creating, developing, and managing Jeeny's brand identity, image, and reputation. They are responsible for defining and articulating the unique qualities of the brand, designing and executing strategic marketing campaigns, and building strong relationships with key stakeholders within the industry and the local community.

We are looking for an experienced Brand Manager who will lead the charge in establishing and maintaining Jeeny's brand identity and reputation. The ideal candidate will collaborate closely with the marketing team to clearly define and communicate the brand's distinctive qualities, drive effective marketing campaigns, and cultivate relationships with influential members of the industry and the local community.


Roles and responsibilities:

  • Strategic Brand Development: Develop and execute a comprehensive brand strategy that aligns with Jeeny's vision and mission, translating brand elements into go-to-market strategies.
  • Brand Guidelines: Create and maintain the company's brand guidelines, encompassing style guides, messaging, tone, and visual identity.
  • Marketing Campaign Leadership: Collaborate with the marketing department to lead the development and management of marketing campaigns across various channels, including social media, OOH, and digital advertising.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including creative, product, and Operations, to ensure cohesive brand messaging and execution.
  • Content Production: Oversee the production of marketing collateral, including videos, graphics, and content.
  • Performance Measurement: Measure and analyze the success of campaigns and activities, providing recommendations for continuous improvement based on data and insights.
  • Event Management: Organize key brand-related events such as rebranding launches, new service launches, and photo shoots.
  • Market Monitoring: Continuously monitor and report on brand health and industry trends, providing strategic insights to the management team.

Requirements


  • A degree in marketing or a related field.
  • Preferably Saudi Nationality
  • 5+ years of experience as a Brand Manager or in a similar role in KSA.
  • Strong strategic thinking and leadership skills to guide the brand's growth and development.
  • A deep understanding of marketing and branding principles and best practices.
  • Excellent communication, writing, and editing skills, along with the ability to collaborate effectively with cross-functional teams.
  • Proven ability to develop and execute successful marketing campaigns.
  • Strong analytical skills with experience in data analysis and reporting.
  • Familiarity with social media platforms, digital advertising, and content marketing.
  • Ability to work independently with minimal supervision and under pressure to meet deadlines.
  • Demonstrated ability to adapt and thrive in a fast-paced, rapidly changing environment.
  • A strong passion for branding and marketing, with a deep understanding of the importance of a brand in today's market.

Benefits

What We Offer:

  • An opportunity to collaborate with talented individuals while learning, growing, and expanding your skill set
  • An environment that encourages you to take ownership and produce excellent outcomes everyday
  • Health benefits and insurance
  • Flexible working hours.

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