Platform Growth Lead

3 weeks ago


Riyadh, Saudi Arabia Kitopi Full time
Kitopi is the world's leading tech-powered multi-brand restaurant. With a mission to satisfy the world's appetite, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space.

Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world's largest technology-focused investment fund, Softbank Group Corp's Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region.

As a leading food-tech business, Kitopi's growth has been largely fueled by its innovative and scalable software solutions. Kitopi's kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today.

With over 4,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar, and runs its engineering hub in Krakow, Poland, its robotics hub in Denmark, and its global customer experience center in Dubai, UAE.

AWJ, a Kitopi company, is a fast-growing Food & Beverage Group of popular home-grown Middle Eastern, Mediterranean, and international dining concepts. Established in 2014, AWJ is on a mission to satisfy the world's appetite to create joy. Headquartered in Dubai, AWJ embarked on its culinary journey with five unique concept brands – all strategically located across popular tourist and dining destinations across Dubai. AWJ has since expanded its presence to the Kingdom of Saudi Arabia and the USA through both owned and franchised locations. AWJ future plans include identifying and exploring key regional markets in Europe, North Africa, and the USA, bringing in cutting-edge technologies, experimenting with traditional and innovative flavors, and blending diverse culinary traditions to create unique and enticing dining experiences.

Platform Growth Lead will ideally have a platforms background or marketing consultant experience, leading direct key accounts or third-party relationships. This role will focus on increasing revenue through various platforms and grow partnerships with leading aggregators.

What You'll Do

  • Grow - Drive restaurant revenue and value on platforms i.e. Hunger Station, Jahez, and other platforms through deepening our partnerships with them, leveraging our International brands cuisines product adoption. Creating Monthly and Quarterly Marketing campaigns and managing campaigns budget on the platforms. Scale our delivery process (e.g. launch plan, sales, marketing plan, expansion/selection review,) to ensure the success.
  • Connect - Engage directly and through your team with the platforms and understand which platforms are key for us to unlock. Staying informed on platforms offering trends, marketing campaigns is key to success in this role.
  • Influence - Work cross-functionally with our Operations, Branding, Finance and analytics teams to improve the Restaurant performance and achieve revenue targets on the online platforms.
  • Strategize - Work with senior leadership across the Branding and Ops to devise and execute on the overall strategy for retaining and growing our brands in the market.
  • Analyze & Experiment - Analyze the key metrics of our brands performance to understand the drivers of growth and expansion. Analyzing Marketing campaigns to understand if it is financially viable and if it brings the expected growth.
  • Develop standard work methods and frameworks for management of key brands in the most effective way and looking to expand volume and profitability of accounts
  • Achieve and consistently exceed monthly goals (financial and qualitative).
  • Develop long-term relationships with key platforms partners.
  • Managing and maintaining multiple brands online menus.
  • Proactively maintain communication channels with prospects via email, phone, and face-to-face meetings etc.

What Are We Looking For

  • 3 – 5 years of proven experience working as an Account Manager, Marketing consultant and leading directly Key Accounts or Third party relationships.
  • Eye for business and financial understanding of commercial business models.
  • Demonstration of achievement in partner management and consistently exceeding critical metrics, revenue targets, and company goals.
  • Excellent communication and social skills, with the ability to persuasively communicate recommendations and efficiently champion customer needs.
  • Outstanding work ethic and attention to detail.
  • Excellent communication and sales skills.
  • Strong critical thinking abilities.
  • Managing a book of business by leveraging systems, processes and best practices.
  • Achieving observable results and continuous improvements despite challenges and setbacks. Taking great care of the work ensuring all aspects of work are completed accurately and on time.

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