Performance Marketing Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Pemo Full time

AtPemo, we believe that all business owners deserve to be successful. Business owners deserve to spend their time and money doing what they do best - running their businesses. They deserve to stay in control of their finances, at any point in time, effortlessly That's why we have built theall-in-one spend management platform that empowers MENA business owners and their teams.WithPemo,company spending becomes easy, fast and transparent. Teams can spend smarter and autonomously. Business owners can run more efficient workplaces and keep control of their finances.Pemogives superpowers to businesses so they can be bold and fast.

At Pemo, we ...

→ nurture a friendly & safe environment→ foster a strong sense of collaboration→ trust each other and are positive challengers→ encourage everyone to make courageous decisions→ are no-ego doers→ shoot for the moon and work backwards

What we're looking for

You will be working directly alongside the founders on a day to day basis and closely with all internal teams (Product, Ops, Marketing, Sales, Support) in order to grow Pemo.

We have a very data-led approach to everything we do. You will be using analysis tools to figure out scalable acquisition channels and executing on these insights to grow the business. This will be complemented by your work with our existing channels as well as helping the product team to optimise conversion.

You should be willing to get stuck in, with a very 'hands-on' approach and work autonomously in a fast-paced, constantly changing environment. Over time, you'll need to be able to build, lead and communicate with cross functional teams from marketing to engineering.

Responsibilities
  • Devise and implement data-led acquisition strategies for Pemo, optimising every part of the sales funnel
  • Target SMEs across the MENA region (UAE, KSA, and beyond) by identifying and scaling paid and unpaid digital acquisition channels, including: PPC, social (paid & unpaid), partnerships & affiliates, SEO, content, email and more
  • Calculate CAC & LTV and optimise campaigns for profitable unit economics
  • Work closely with product and operations teams to optimise conversion rates
  • Uncover creative, non-traditional and new methods of acquiring users
  • Build and execute brand and competitive positioning strategy
  • Test and implement offline marketing campaigns
  • Build, lead and recruit the growth team
  • Devise and execute strategy to scale beyond the UAE and broaden the customer base
What we will love about you
  • Minimum 3-5 years of experience driving growth through digital acquisition channels targeting SMEs
  • Demonstrable experience in implementing data-led marketing strategies & using web analytics tools
  • Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals
  • Self-starter with ability to execute under deadlines
  • Experience in a startup culture a plus
  • Experience in managing growth teams & executing an agile marketing strategy
  • Experience in scaling acquisition strategies geographically
What you will love about us

We like to make sure everyone in the team is comfortable and has the best environment for them. We offer flexible hours, remote working (within 4 hours of GMT+4) and have a relaxed attitude to taking personal time - focusing only on whether work gets done. Benefits are optional and can be tweaked on an individual basis depending on what makes you most productive.

Some cool stuff at Pemo:

  • You will work with an international team of experts
  • We give you the freedom to explore and suggest
  • You will learn new things and enter a sector which is growing and will have a direct impact on the company's future
  • You will be involved in a seed stage startup backed prominent international investors (Cherry Ventures, Fintech Collective, Speedinvest, and others) as well as the CEOs of some of the most successful Fintech scale ups in Europe and South East Asia, such as Nium, Qonto, Billie, or Spenmo.
  • We're happy to offer a competitive salary based on experience, as well as equity in the company
How to Apply

Does this role sound like a good fit? Email us at .

  • Include the role's title in your subject line.
  • Send along links that best showcase the relevant things you've built and done.
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