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Director, Services Marketing
2 weeks ago
Essential Responsibilities and Duties:
- Develops insights into the relationship between the number of academic opportunities available and sales potential, while keeping brand image in consciousness.
- Establish a detailed implementation plan and take into consideration institutional needs and requirements, governance, processes, and change management.
- Defines and prices service packages that are optimized for willingness to pay and insurance / payer coverage, taking into account (best in class) international benchmarks.
- Defines the logic for charging external stakeholders for their participation in medical research.
- Creates pricing, treatment classification, and quoting systems/processes transparent in order to develop a commonly understood baseline while identifying commercial opportunities.
- Determines and price research packages that take into consideration market demand, competitive offerings, and Hospital positioning (including brand image).
- Identify and price add-on services/offers that allow for cross
- Understands the significance and impact of both direct revenue streams and indirect revenue sources, such as academic publications that contribute to brand image.
Education:
Master's or Bachelor's Degree in Business Administration, Computer Science, Marketing, Communications, Public Relations, or other related discipline is required.
Experience Required:
Elven (11) years of related experience with Master's, or thirteen (13) years with Bachelor's Degree, including five (5) years in a senior/ supervisory capacity is required.
Other Requirements(Certificates):
Saudi National only.
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