Senior Executive

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia Starcom Melbourne Full time

Starcom is the Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology and data to create experiences people love and actions brands need.With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR , CAC40], one of the world's leading communications groups.

Job Description
  • Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
  • Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
  • Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
  • Manage day-to-day client relationships and communications.
  • Mentor and guide junior planning team members.

Main Tasks

Technical & Product

  • Ability to understand a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
  • Good sense of commercial understanding, able to both evaluate ROI drivers for business partners and agencies.
  • Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
  • Expertly developing and evaluating supplier proposals.
  • Ability to set client's expectations on all projects.
  • Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
  • Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients' media investment.
  • Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
  • In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
  • In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
  • Knowledge of digital media and emerging technologies.
  • Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
  • Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
  • Mastery of flawless media planning process and ability to design integrated solutions to clients.
  • Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
  • Help the team as required, eg perform competitive analyses, answering direct information requests, evaluation of media options.
  • Involved in helping develop and deliver competitive/plan rationale presentations

Business Acumen & Operational Efficiency

  • Deep understanding of the advertising and media industry and the role of media planning within it.
  • Proven ability to manage multiple projects, clients, and stakeholders.
  • Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
  • Ability to develop a good rapport with media owners, colleagues and creative agencies.
  • Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.
  • Understanding of the client's business, their products, services, customer profile, marketing and business objectives, competitors and sales.
  • Building and maintaining media knowledge of the market, consumer, and media research available.
  • Develop a deep understanding of the business category & knowledge of the competitive frame.
Qualifications
  • 3-5 years of experience in media planning or related role (online & offline).
  • Proven ability to mentor and lead a team of planning executives.
  • Strong organizational skills, team player, ability to multitask, and work under pressure.
  • Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
  • Problem solving mindset; pro-actively resolves issues and knows when and to whom to escalate
  • Strong analytical skills and ability to interpret data and market research.
  • Ability to multi-task and work independently
  • Attention to details and ability to work with data and numbers
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