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Senior Marketing Manager- Fashion

3 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia irisestaffng Full time

Position – Senior Marketing Manager -Fashion

Location – Riyadh- KSA

Company- A fashion and retail conglomerate company with a large base across GCC.

Roles and Responsibilities:

Strategic Planning:

· Develop and implement comprehensive marketing strategies to enhance brand positioning and drive sales in the fashion sector.

· Create marketing plans that align with the company's objectives and target market.

· Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall goals and objectives.

· Stay updated on digital marketing trends and integrate best practices into campaigns.

Brand Management:

· Oversee the development and consistent application of brand messaging across all marketing channels.

· Manage brand identity and ensure all marketing materials reflect the brand's image and values.

Campaign Management:

· Plan, execute, and monitor marketing campaigns across various platforms, including digital, print, and in-store promotions.

· Analyze campaign performance metrics and optimize strategies for improved results.

Content Creation and Management:

· Lead the creation of compelling content for social media, websites, newsletters, and other marketing channels.

· Ensure all content is on-brand and engages the target audience.

· Oversee the creation, scheduling, and posting of content across all social media platforms (e.g., Instagram, Facebook, Twitter, tiktok, snapchat).

· Develop social media campaigns to increase brand awareness, engagement, and sales.

· Monitor and respond to customer interactions on social media in a timely manner.

· Ensure content is SEO-optimized and tailored to target audience preferences.

Market Research and Analysis:

· Conduct market research to understand industry trends, customer behavior, and competitive landscape.

· Utilize data insights to inform marketing strategies and decisions.

Event Management:

· Plan and execute fashion shows, product launches, and other promotional events.

· Coordinate with designers, vendors, and other partners to ensure successful event execution.

Supplier and Stakeholder Communication:

· Build and maintain strong relationships with suppliers, designers, and other stakeholders.

· Negotiate contracts and manage collaborations to align with marketing goals.

Team Leadership:

· Lead and mentor the marketing team, providing direction and support.

· Foster a creative and collaborative team environment.

Budget Management:

· Develop and manage the marketing budget, ensuring effective allocation of resources.

· Monitor expenses and report on budget performance.

Performance Tracking and Reporting:

· Set key performance indicators (KPIs) and track the effectiveness of marketing initiatives.

· Prepare regular reports on marketing activities and outcomes for senior management.

Influencer and Affiliate Marketing:

· Identify and collaborate with influencers and affiliates to promote the brand and products.

· Manage influencer partnerships and track their impact on brand visibility and sales.

· Develop and oversee affiliate marketing programs to increase online traffic and sales.

Online Advertising:

· Manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.

· Allocate the budget efficiently to maximize ROI from digital advertising efforts.

· Continuously optimize ad creatives, targeting, and bidding strategies to improve campaign performance.

Digital Partnerships:

· Identify and establish partnerships with relevant digital platforms, apps, and websites to expand the brand's online presence.

· Negotiate terms and manage relationships with digital partners.

Skills and Competencies:

· Strategic Thinking: Ability to develop and execute long-term marketing strategies.

· Creativity: Strong creative skills for developing innovative marketing campaigns.

· Analytical Skills: Proficiency in analyzing market trends and data.

· Communication Skills: Excellent verbal and written communication abilities.

· Leadership Skills: Capability to lead, inspire, and manage a team.

· Project Management: Strong organizational skills to manage multiple projects simultaneously.

· Digital Marketing: Expertise in digital marketing, social media, and e-commerce platforms.

· Event Planning: Experience in organizing and managing fashion events.

· Relationship Management: Strong interpersonal skills for managing relationships with stakeholders.

Education and Experience:

· Bachelor's degree in marketing, Fashion Management, Business Administration, or a related field.

Experience:

· Minimum of 5-7 years of marketing experience, with at least 3 years in a senior management role within the fashion industry.

· Proven experience in developing and implementing successful marketing strategies.

· Demonstrated success in managing digital marketing campaigns and social media presence.

· Experience in planning and executing fashion shows, product launches, and other industry events.

Please note- fluency in Arabic is needed for this position.

Job Type: Full-time

Pay: ریال20, ریال25,000.00 per month

Application Question(s):

  • • Minimum of 5-7 years of marketing experience, with at least 3 years in a senior management role within the fashion industry.

Language:

  • Arabic (Required)

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