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Digital Manager
2 weeks ago
Digital Manager.
Job Summary
Digital Manager is responsible for overseeing the development and implementation of digital marketing strategies to increase brand awareness, customer engagement, and sales through various digital channels.
Responsibilities
- Performance Media Strategy: User Acquisition & Engagement, Leads, Data Enrichment and Boost of New Channels
- Lead media advertising agency team
- Working closely with Marketing and Digital team to run efficiencies across all media spent, with focus on performance media but covering all levels of the funnel (awareness, consideration, conversion)
- Main touchpoint with media partners and Regional Agency for
Performance Media:
Google UAC, Search, Meta, Tiktok, etc
- Manage Paid Media Budget
- Manage Media Performance and Attribution Reports
- Media Budget Optimization Media Funnel activation (WO, EE, H/L Growth and WB)
- Media Affiliation
Requirements:
- Bilingual: Fluent in English & Arabic
- 3 to 5 years experience in management roles
- 7 years experience in Marketing
- Saudi or any nationality with Valid Saudi Iqama
- KPIS: Installs, %Paid over all digital couponing generated, CPI, CPA, CPC and others, CAC, ROAS, ROMS, ROI, Downloads, Redemptions, CHURN, Frequency
Skills:
- Leadership, Planning, Decision Making, Data-Driven
- SEO/SEM, Google Ads Full stack, ASO, META Business Manager experience.
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