Country Brand Manager

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Pfizer Full time

Role Summary:


Develop, manage, and deliver on all the operational, marketing strategies and promotional activities for Growth Hormones / RD portfolio in Saudi Market, to ensure effective pre-launch/launch with all needed resources available to all customer facing colleagues, to maximize patient impact, and accessibility that will change patient life.


Key Responsibilities:

  • Develop and own the prelaunch and launch plans for Growth Hormones portfolio
  • Develop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance with promotional cycles and current targets/tasks.
  • Optimally utilize available expenses to drive the same
  • Work on campaigns, supporting the preparation of the project brief, agency selection process, Company supported program/Patient Support Program registration, progress tracking, and ensuring timely delivery of monthly report.
  • Collaborate with medical and legal team to get appropriate approval for materials and work with Cross Functional Team (e.g. Regulatory Affairs, Market Access etc) to drive GH portfolio objectives
  • Train field force on product knowledge, positioning and prioritization
  • Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs
  • Prepare for POA/Reviews and other important meetings
  • Manage local agencies for transcreation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards target
  • Monthly field communication on performance, action items for the brand
Accountability

  • Brand Plan: Review of brand strategies by regulatory / legal
  • Campaign Development: Select best fitting modules for market needs
  • Promo Meetings: Manage compliance review of materials
Shared Accountability

  • Develop Life Cycle Management Plan for GH / RD portfolio
  • Longrange forecasting for GH / RD portfolio
  • Develop promotional meetings strategy and drive execution
  • Validate brandspecific messages, design training (w/medical, regulatory)
  • Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

ORGANIZATIONAL RELATIONSHIPS
Country Managers /Category Leads Legal Lead Country Portfolio Leads H&V Lead Medical Affairs Lead Regulatory Lead Customer Marketing roles EMGL, Omnichannel marketing GCO Marketing services, Business Analytics & Insights (BAI)

Qualifications:

  • Bachelor's Degree or equivalent required master's degree is a pulse
  • 510 years of commercial experience in Pharma Industry, Marketing Experience is a pulse
  • Proficiency in spoken and written Arabic & English.
  • Therapeutic Area experience is preferred
  • Strong communication skills
  • Able to Anticipate future trends and Understand trends in Healthcare & pharmaceuticals
  • Influencing without authority and cross functional engagement ability
  • An understanding of how to develop and use customer insight


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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