Business Lead

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Starcom Full time
Company Description


Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.

With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including:
Samsung, Stellantis, VISA, McDonald's and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

Job Description:


The Business Lead is a strategic trailblazer that boldly take risks and make difficult decisions that propel the agency into the future.

Transforms capabilities, inspiring and engaging talent along the journey, while setting the vision and strategic direction of the client's business through consultative partnership.

As a growth mindset leader, the Business Lead is an advocate of high performance culture and uplifts team performance by empowering and coaching, while creating a distinctive culture of accountability and inclusivity that ignites engagement and enables high performance and collaboration.


Strategic Business Consultancy Input:

  • Manage and maintain the client relationship including servicing the business endtoend.
  • Responsible of all outcomes, quality control and the health of the relationship with the client across all disciplines, practices, facets of the business internal and external.
  • Drive both business and digital transformation and innovation for the clients based on the multiple frameworks of the practices including but not limited to the BCG framework.
  • Set the yearly strategic roadmap with the client on business transformation by becoming the trusted consultant and authority on the client's Consumer Journey and the advisor on how to optimize ROAS (return on ad spend).
  • Be the single reference to setting, negotiating, understanding and activating the client's Master Service Agreement (MSA) end to end. Ensure that the MSA is upheld in its entirety and ensure all SLAs are followed.
  • Responsible for the management of the client's P&L end to end ensuring a healthy and profitable P&L. This responsibility spans across understanding all the elements of the P&L and optimizing them for the best outcome of the agency and the client.
  • Responsible for the commercial tracking, forecasts, and KPIs ensuring no blindsides negatively affect the company's local and global commitments.
  • Be the single point of contact for all practices products ensuring a continuous focus on cross selling and up selling the client where applicable.
  • Being the constant audit holder of opportunities with the client and ensure the constant involvement of practices' experts.
  • Drive collaboration between client, client's team and practices to ensure that the best strategic solutions are presented to the client and ensure an unparalleled competitive advantage is given to the client within their vertical / industry.
  • Constantly aim to have award winning work delivered to the client with the aim to both give recognition to the client in their industry and get recognition as an industry leader in our field.
  • Elevate the client and the client's team by training and knowledge sharing across the different disciplines and areas that our industry covers.
  • Be an integral part in new business development specifically if the group is hunting a client of similar vertical.
  • Ensure a RASCI matrix (Responsible, Accountable, Supportive, Consulted, and Informed) is always up to date for your client's endtoend management including of all the tasks, products, projects, reportsthat are delivered to the client and are existing in the MSA or any additional contracts/scopes that are signed with the client.

Knowledge & Skills Development:

  • Develop and drive the skills matrix required to service the account(s) end to end and ensure these skills are acquired by the team in collaboration with the talent team.
  • Ensure all products training driven by the practices throughout the year are attended by members of the client team for upskilling and enhancing the knowledge of the team.
  • Educate the team on business framework ranging from simple time management techniques to advanced leadership and managerial techniques ensuring that the team is acting as one.
  • Ensure client educational sessions are periodically set by quarter to educate the client on the latest tools, methodologies, products and processes that we have as a partner.
  • Drive collaborative education sessions between the client team on ground and the client team in hub if applicable ensuring there is zero gaps, zero tasks falling in the cracks and zero misalignment between team members both on a professional level and on a personal level.

Product Implementation & Support:

  • Proactively seek new products that will add benefit to both the client from a ROI perspective or to the internal team from an optimization or automa

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