Senior Media Planner

4 days ago


Riyad Al Khabra, Saudi Arabia Dentsu aegis network Full time

The purpose of this role is to partner with a senior strategist and the communications planning leads to deliver an understanding of the cultural narrative, ensure deliverables are grounded in a strategic set-up, and partner with media activation teams on go-to market ideas. The position is hybrid, working across digital & offline.

Job Description:

Key responsibilities:

  1. Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team.
  2. Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs.
  3. Repurposes agency thought leadership for clients and contributes to agency or client thought leadership.
  4. Briefs internal working teams and external media publishers/partners for ideation, leading and steering brainstorms.
  5. Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses.
  6. Mentors junior strategists.
  7. Develops strong audience empathy through understanding quantitative and qualitative data inputs.

Location: Riyadh

Brand: Carat

Time Type: Full time

Contract Type: Permanent

Company Industry:

  • Advertising
  • PR
  • Event Management

Department / Functional Area:

  • Advertising
  • Media Planning
  • PR

Keywords:

  • Senior Media Planner
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