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Media Planning Strategist

1 week ago

Riyad Al Khabra, Saudi Arabia Dentsu aegis network Full time

The Dentsu Aegis Network is seeking a seasoned professional to join our team as a Senior Media Planner. In this role, you will be responsible for collaborating with internal teams to deliver strategic work for clients, while also developing a deep understanding of client businesses, cultures, and consumers.

Key Responsibilities:

  1. Deliver day-to-day strategic work for clients, ensuring that strategies are grounded in research and effectively executed by internal teams.
  2. Develop a point of view on client businesses, cultures, and consumers by analyzing and interpreting information from various research sources.
  3. Repurpose agency thought leadership for clients and contribute to agency or client thought leadership initiatives.
  4. Brief internal working teams and external media publishers/partners on ideation, leading and steering brainstorms.
  5. Mentor junior strategists and ensure they develop strong audience empathy through data analysis.
  6. Stay up-to-date on emerging media channels and apply them to media/consumer brief responses.