Brand & Marketing Manager

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia proven Full time

Role & Responsibilities

  • Take ownership of all digital properties and drive relevant and timely content displays.
  • Ideate, curate and create content that is engaging and relevant.
  • Maintain schools' websites and social media presence across all digital channels.
  • Plan marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
  • Measuring and reporting on the performance of all marketing campaigns.
  • Run inbound and re-marketing campaigns and work closely with agency partners to ensure highly optimised and successful campaigns that achieve the SMART goals.
  • Actively pitch to publishers for media visibility.
  • Work with videography, graphic designers, content creators to develop brand assets that generate brand awareness and build equity.
  • Ensure all materials are in alignment with EtonHouse brand tone and guidelines.
  • Develop brand collaterals to enhance brand awareness.

Admissions and Enrolment

  • Plan and conduct admission events, open houses, and other events and initiatives to promote the schools.
  • Initiate, develop and publish campaigns for all tactical promotions e.g. open days, offers, events etc.
  • Identify and build partnerships with local organizations that facilitate the achievement of recruiting goals (i.e., residential compound managers, relocation agents, consulates, chambers of commerce, and other organizations).
  • Induct, train and support Parent Liaison teams to use and optimize the CRM platform.
  • Use and optimize the marketing automation platform to create successful inbound marketing and tactical campaign and for informed decision-making using reports and data analysis.
  • Conduct competitor analysis on a regular basis.
  • Prepare enrolment reports with an emphasis on performance indicators such as cost per action/lead, CLTV, conversion rate, and funnel analysis.

Parent Liaison and Management

  • Lead the development of strategies and tools that enhance customer engagement.
  • Support in the resolution of parents' feedback and complaints.
  • Manage and work closely with the Parent Liaison / Admin front line personnel of each school to ensure that the highest standards of professionalism and customer care are adhered to at all times.
  • Lead and train the Parent Liaison team to nurture and enhance conversions.

What are we looking for

  • Bachelor degree in Marketing and Communications from a recognized University.
  • At least 5 to 6 years of related work experience in a service-oriented industry with a strong understanding and demonstrated expertise in digital marketing.
  • Strong fluency of the Arabic language and marketing nuances of the language in Saudi Arabia.
  • Experience working in an international school environment would be an added advantage.
  • Essential to have prior experience in implementing and executing marketing plans from inception to execution.
  • Experience leading a team is preferred.
  • Possess a collaborative attitude and work well in a team-oriented work environment.
  • Excellent written and verbal communication skills.
  • Result oriented and a hands-on marketer, open-minded, life-long learner.
  • Strong organizational skills with the ability to multi-task.
  • Ability to work well under pressure and to tight deadlines.
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