Marketing and Brand Manager

7 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia RecruitMe Plus Full time
Key Responsibilities

The Brand and Development Assistant Manager is responsible for:

  1. Maintaining Brand Consistency: Ensure consistent branding across all branches, marketing materials, design, logo, sequence of service, and food taste.
  2. Supporting Menu Updates: Collaborate in creating innovative dishes and beverages that preserve the company's identity.
  3. Analyzing Competitor Performance: Monitor competitor performance and identify growth opportunities to strengthen brand identity.
  4. Developing Innovative Techniques: Create unique features to enhance the company's image.
  5. Ensuring Customer Experience: Ensure customers experience a consistently positive and high-quality service to sustain a strong brand reputation.
  6. Identifying Market Opportunities: Assist in identifying new market opportunities for branch expansion based on cultural preferences, population density, key attraction areas, and seasonal events.
  7. Managing Social Media: Oversee social media channels to maintain brand image and drive growth.
  8. Training Employees: Train employees on best practices to embody the brand's identity and values in service and communication.
  9. Representing the Brand: Develop creative ideas for brand representation during events through media announcements, promotional items, and marketing campaigns.
  10. Evaluating Campaign Effectiveness: Monitor media campaigns to ensure they effectively increase brand recognition.
  11. Addressing Customer Complaints: Collaborate with the Customer Experience Manager to analyze customer complaints, identify recurring issues, and address areas of concern.
  12. Implementing Corrective Actions: Implement corrective actions to improve weak points in customer experience, enhancing satisfaction across all touchpoints.


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