Turkey Market Section Head
3 days ago
Do you have a passion for travel and tourism? Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabia's Vision 2030 to life
In this role, you will be responsible for:- Leverage data-driven insights to create and adapt strategies and products that align with the needs of the market.
- Work with partners and consumer specialists to drive awareness and engagement through targeted media campaigns.
- Collaborate with both travel and non-travel partners to enhance marketing impact.
- Design and promote products and experiences that are in line with BU (Business Unit) strategic objectives.
- Focus on increasing visitor numbers and spending by creating tailored packages that align with the BU business plan.
- Ensure that the marketing calendar aligns with BU business plan KPIs to meet market targets.
- Execute plans for trade shows, roadshows, workshops, and stakeholder forums while maintaining a database of supply and demand partners.
- Use data to develop actionable insights that support strategic decisions and market adaptations while enhancing product and destination awareness.
- Create and maintain calendars based on market needs and KPIs, ensuring that promotions align with strategic goals.
- Oversee a comprehensive calendar for all marketing activities throughout the year.
- Collaborate with market-specific airlines, OTAs (Online Travel Agencies), ticket aggregators, and DMCs (Destination Management Companies) to meet KPIs, develop deals, and create value-added activities.
- Perform other activities as and when required.
- Fluent Turkish speaker
- Recommended not less than 8 years of experience in tourism, marketing, or any related field.
- A bachelor's degree in Business Administration, Marketing, or Tourism.
We are a Saudi government entity that aims to hire & build top talent in the Tourism industry. We look forward to receiving your application
تأسست الهيئة السعودية للسياحة كإحدى الركائز الأساسية لتحقيق رؤية 2030 حسب توجيه خادم الحرمين الشريفين وولي العهد. انضم إلينا للمشاركة في تحقيق الرؤية وخلق أكثر من مليون فرصة عمل في مجال السياحة والترحيب بأكثر من 100 مليون زائر للمملكة العربية السعودية
في هذا الدور، ستكون مسؤولاً عن:- استغلال الرؤى المعتمدة على البيانات لإنشاء وتكييف الاستراتيجيات والمنتجات التي تتماشى مع احتياجات السوق.
- العمل مع الشركاء والمتخصصين في المستهلكين لزيادة الوعي والمشاركة من خلال الحملات الإعلامية المستهدفة.
- التعاون مع الشركاء في مجال السفر وغير السفر لتعزيز تأثير التسويق.
- تصميم وترويج المنتجات والتجارب التي تتماشى مع الأهداف الاستراتيجية لوحدة الأعمال.
- التركيز على زيادة عدد الزوار والإنفاق من خلال إنشاء حزم مخصصة تتماشى مع خطة عمل وحدة الأعمال.
- ضمان توافق التقويم التسويقي مع مؤشرات الأداء الرئيسية لخطة عمل وحدة الأعمال لتلبية أهداف السوق.
- تنفيذ الخطط للمعارض التجارية، والعروض الجوالة، وورش العمل، والمنتديات المعنية مع الحفاظ على قاعدة بيانات للشركاء في العرض والطلب.
- استخدام البيانات لتطوير رؤى قابلة للتنفيذ تدعم القرارات الاستراتيجية وتكيفات السوق مع تعزيز الوعي بالمنتجات والوجهات.
- إنشاء وصيانة تقاويم استنادًا إلى احتياجات السوق ومؤشرات الأداء الرئيسية، وضمان توافق الترويج مع الأهداف الاستراتيجية.
- الإشراف على تقويم شامل لجميع الأنشطة التسويقية على مدار السنة.
- التعاون مع شركات الطيران الخاصة بالسوق، ووكالات السفر عبر الإنترنت، ومجمعات التذاكر، وشركات إدارة الوجهات لتحقيق مؤشرات الأداء الرئيسية، وتطوير الصفقات، وإنشاء أنشطة ذات قيمة مضافة.
- أداء أنشطة أخرى حسب الحاجة.
- إجادة التحدث باللغة التركية بطلاقة
- يوصى بحد أدنى 8 سنوات من الخبرة في السياحة أو التسويق أو أي مجال ذي صلة.
- درجة البكالوريوس في إدارة الأعمال أو التسويق أو السياحة.
تهدف الهيئة إلى توظيف وتدريب أفضل الكوادر الوطنية والعالمية في مجال السياحة وتطويرها. سارع بالتقديم في أقرب فرصة لتنضم إلينا
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