Tourism Marketing Manager

3 days ago


Riyad Al Khabra, Saudi Arabia Saudi Tourism Authority Full time
Job Description:

We are seeking a highly experienced professional to join our team as a Tourism Marketing Section Head. In this role, you will be responsible for selecting partners and prioritizing promotion categories that will best attract visitors from targeted Market Units (MUs) source markets.

You will work with MUs to develop clear sales promotion strategies, including requirements for briefing, ROI calculations, and reporting. Additionally, you will plan a sales promotion schedule across various MUs, ensuring the right activities happen at the right time.

As a key member of our team, you will set and agree on performance targets with partners for each activity, then monitor progress, gather feedback, and report on outcomes. You will also negotiate and confirm sales promotions with key trade and non-trade partners.

In this role, you will have the opportunity to design and use frameworks that allow MUs to track promotion and brand KPIs such as share of voice, customer loyalty, market penetration, sales performance, traffic, and conversion metrics.

You will establish strong working relationships with advertising agencies and other key operators to ensure alignment and support for brand strategies.



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