Marketing Product Manager

3 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Petroleum Services Polytechnic Full time

CORE PURPOSE OF THE JOB

To maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products, specifically in delivering consistency across all marketing initiatives and support with analysis and planning, marketing plan development, and communications internally & externally.

AREAS OF RESPONSIBILITY (AOR)

  1. Product Group Performance: Lead the business in establishing, managing, and achieving the key performance indicators for the product group in the GCC.

Annual Budget

Market Share

Brand Health

Review material costs and pricing to ensure corporate margin thresholds are maintained.

  1. Planning: Assist in the development of the Annual Marketing Plan encompassing Consumer, Product, Trade, Promotions, and Project schedules.

New Product Development: Manages the product group new product pipeline development, individual briefs, and critical path schedules. Project lead individual projects as assigned, via the AIM process ensuring that the consumer needs are established and financial metrics are met.

Communication Development: Manages the relationship and the creative process with the Agency of Record ensuring that development for the product group is consistent with plans and communication strategy. Develops the media plan for each product category ensuring that the portfolio maximizes GRP's and SOV within the allocated marketing budget. Manages packaging and brand development with key internal and external stakeholders.

Insight: Manages insight generation process on individual projects aligned with overall insight strategy. Manages retail audit and brand health tracking to identify opportunities and competitive assessment. Ensures product superiority and delivery of action standards.

People Leadership: Manages retention and development of direct reports ensuring professional growth. Ensure that all direct reports within the team have:

  • Individual Development Plan.
  • Identified training program, both OJT and Accredited Course.

Marketing Plans:

  1. Undertake ongoing market analysis to identify new marketing opportunities that support the strategic objectives of each individual product to deliver improved volume, margin, and share performance.
  2. Assist in the development of the annual Marketing Plan encompassing the following elements: situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies, NPD, and financial budget preparation.
  3. Liaise with appropriate external agencies and internal departments in the development of marketing programs encompassing advertising, packaging, product formulation, and research functions.
  4. Effectively implement, monitor and control the plan against budget and within defined time schedules.

Product Development:

  1. Manage cross-functional project teams assigned to new product development and improvement activities within the guidelines of the formal NPD process (AIM).
  2. Prepare a research brief and have input into the development of research proposals/methodology. Research briefs to include concept, sensory, advertising, and tracking studies.
  3. Analyse research findings and make recommendations. Develop an action plan based on decisions made from the research findings.
  4. Prepare product development brief based on research findings and co-ordinate the development of the product with product development to prototype stage through to scale up and final product specification.
  5. Carry out consumer sensory testing on new and existing products to determine consumer appeal and further product optimisation.

Communication:

a) Internal:

  1. As part of the formal project development process, prepare documentation to aid senior management decision-making including project overview and feasibility briefs.
  2. Produce alerts for SDL personnel for new products to be launched or for changes to existing products.
  3. Conduct briefings, as required for Sales & Marketing personnel to inform them of new products, ad campaigns, promotions, activity calendars.

b) Packaging:

  1. Prepare pack design briefs and brief agencies accordingly. Follow through on all stages of design development within agreed budgets and time frames.

c) Advertising:

  1. Direct copy strategy development with the agency based on consumer research studies.
  2. Prepare advertising and media briefs.
  3. Manage the creative development process from concept to final production stage across all media.

d) Promotions:

  1. Develop material for all promotional campaigns including consumer, trade, and internal sales activities. Liaise and communicate with appropriate agencies, sales, and marketing staff on all aspects of the promotional campaign to ensure proper execution.

Sales and Distribution:

  1. Monitor volume/value share and distribution information on an ongoing basis (through Retail Audit Data analysis & Internal resources) regarding the product group to identify opportunities and develop action plans to reverse negative trends or enhance performance.
  2. Carry out regular market visits to:
  • Develop positive relations with sales management teams;
  • Gain knowledge and understanding of market performance and trends;
  • Assess competitor activity.

Pricing:

  1. Make recommendations to the Product Group Manager on consumer price points and retail margins.
  2. Monitor competitor product prices on an ongoing basis and take appropriate action.
  3. Have a solid understanding of the product's cost/price structure and margin performance.

People Leadership:

  1. Assists and guides direct reports to meet or exceed job expectations through a process of mentoring, coaching, and motivation while ensuring a clear understanding of levels of responsibility and accountability.
  2. Supports learning and development of staff to achieve career, succession planning, and localization, thereby improve the knowledge base and maximize staff performance.

Skills:

  • Critical thinker and problem-solving skills.
  • High command over managerial skills, along with efficient multitasking.
  • Bachelor's in Marketing from a reputed educational institute with good command of all the necessary prerequisites in the field.
  • Expert communicator portraying professional verbal and written skills.
#J-18808-Ljbffr

  • Product Marketing Manager

    1 week ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Antal International Full time

    Job ResponsibilitiesCreates, plans and ensures implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.Establishes product marketing targets and budgets. Ensures their achievement through regular...

  • Product Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Riyadh Air Full time

    Roles and responsibilities Embedded within our Marketing and Corporate Communications department, and working closely with our Loyalty team, this is a strategic role where you will be the driving force behind our brand's evolution. Quite simply, your mission is to lead the development and execution of the RX Loyalty Program brand and marketing.Yours is the...

  • Product Marketing Manager

    2 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Riyadh Air Full time

    Roles and responsibilities Embedded within our Marketing and Corporate Communications department, and working closely with our Loyalty team, this is a strategic role where you will be the driving force behind our brand's evolution. Quite simply, your mission is to lead the development and execution of the RX Loyalty Program brand and marketing.Yours is the...

  • Marketing Product Manager

    3 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Arab National Bank Full time

    CORE PURPOSE OF THE JOBTo maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products, specifically in delivering consistency across all marketing initiatives and support with analysis and planning, marketing plan development and communications internally & externally.AREAS OF RESPONSIBILITY...

  • Business Development Manager, Marketing

    3 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Epic Marketing Agency Full time

    The Business Development Manager is responsible for driving growth by identifying new business opportunities, building client relationships, and developing strategic partnerships. This individual will work closely with internal teams to enhance service offerings and support client needs while ensuring the achievement of sales targets.Major Role...

  • Marketing Product Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia SAED Full time

    CORE PURPOSE OF THE JOBTo maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products, specifically in delivering consistency across all marketing initiatives and support with analysis and planning, marketing plan development and communications internally & externally.AREAS OF RESPONSIBILITY...

  • Product Marketing Manager

    3 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia CARE Full time

    LocationRiyadh, Saudi ArabiaLocation TypeOn-siteAbout the JobWe are seeking a Product Marketing Manager (PMM) to play a key role in driving the go-to-market (GTM) strategy and sales enablement efforts for Lean's product lines. This individual will be the bridge between the product and commercial teams, ensuring that our products' value propositions are...

  • Product Marketing Manager

    3 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Quant Data & Analytics Full time

    Quant Data & Analytics Company | Full time Product Marketing ManagerRiyadh, Saudi Arabia | Posted on 09/19/2024 Quant, a pioneering Saudi enterprise, leads the charge in digital transformation by leveraging the vast array of data resources available in the fourth industrial revolution. We are deeply committed to delivering exceptional Data Science and AI...

  • Marketing Operations Manager

    6 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Epic Marketing Agency Full time

    About the RoleWe are looking for a talented Marketing Operations Manager to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing strategic marketing plans, managing client relationships, and overseeing the execution of marketing campaigns.Key Responsibilities:Marketing...

  • Product Marketing Manager

    3 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia leantech Full time

    About the JobWe are seeking a Product Marketing Manager (PMM) to play a key role in driving the go-to-market (GTM) strategy and sales enablement efforts for Lean's product lines. This individual will be the bridge between the product and commercial teams, ensuring that our products' value propositions are clearly communicated and that the right tools and...

  • Product Marketing Manager

    3 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia leantech Full time

    LocationRiyadh, Saudi ArabiaAbout the JobWe are seeking a Product Marketing Manager (PMM) to play a key role in driving the go-to-market (GTM) strategy and sales enablement efforts for Lean's product lines. This individual will be the bridge between the product and commercial teams, ensuring that our products' value propositions are clearly communicated and...

  • Senior Product Marketing Manager

    16 hours ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Kaspersky Lab Full time

    Senior Product Marketing Manager (Security B2B Products: Threat Intelligence)Market Intelligence and Competitive AnalysisDeeply understand our customers, their buying criteria, and decision-making processesUnderstanding of the information security market, its technologies, prospective and driversStay ahead of competitors, knowing their current strategies and...

  • Product Marketing Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Didomi Full time

    Content Development & Messaging:- Create compelling content that aligns with the customer journey, from lead generation to post-sale, ensuring a consistent brand voice.- Assist in developing customer personas, product messaging, and value propositions.Product Launches:- Assist in the development and of go-to-market strategies for new product launches and...

  • Marketing Rockstar

    2 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia NOD marketing Full time

    About NOD MarketingWe're a creative agency that helps businesses grow and shine. Our clients love us because we deliver results that exceed their goals.We're looking for an Account Manager who's passionate about sales, client relationships, and driving business growth. As an Account Manager at NOD Marketing, you'll be the bridge between our team and our...

  • Marketing Development Manager

    6 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Takween Marketing Agency Full time

    Digital Business Growth StrategistAt Takween Marketing Agency, we believe in innovation, creativity, and strategic excellence, empowering brands to achieve sustainable success in the digital landscape.We are seeking a Digital Business Growth Strategist to join our team in Riyadh. This is a full-time, on-site role where you will be responsible for identifying...

  • Account Manager, Marketing

    3 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Epic Marketing Agency Full time

    Assist in the development of client presentations, reporting, creative strategy briefs, and internal document creation.Build and maintain strong relationships with clients, acting as their main point of contact.Collaborate with internal teams (such as creative, digital, and content) to execute marketing campaigns effectively.Interact seamlessly with agency...

  • Product Marketing Strategist

    1 week ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Antal International Full time

    Job OverviewWe are seeking a skilled Product Marketing Strategist to develop and implement local go-to-market product marketing strategies, aligning with our global product marketing strategy.Key ResponsibilitiesDefine and communicate product value propositions and positioning in accordance with the global strategy.Establish product marketing targets and...

  • Enterprise Sales Manager

    2 weeks ago

    Riyadh, Ar Riyāḑ, Saudi Arabia A Top IT product company Full time

    **Job Overview:**We are a Top IT Product company dedicated to transforming the banking sector through innovative solutions.As a Senior Sales Professional, you will be responsible for generating revenue from new accounts, qualifying and building new opportunities, positioning the company's products, and maintaining healthy business relationships with major...

  • Product Marketing Strategist

    16 hours ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Kaspersky Lab Full time

    **About the Role:**We are seeking a highly skilled and experienced Senior Product Marketing Manager to join our team at Kaspersky Lab. This is a unique opportunity to shape the product marketing strategy for our B2B Products.Key Responsibilities:Develop market intelligence and competitive analysis reports to inform product positioning and...

  • Marketing Executive, Campaign Manager

    2 days ago

    Riyadh, Ar Riyāḑ, Saudi Arabia Epic Marketing Agency Full time

    As a key member of the Epic Marketing Agency team, you will play a vital role in developing and executing marketing campaigns that drive results for our clients.You will work closely with internal teams to execute marketing strategies effectively, ensuring seamless collaboration and alignment with client objectives.Key responsibilities include assisting in...