Product Marketing Manager

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Quant Data & Analytics Full time

Quant Data & Analytics Company | Full time

Product Marketing Manager

Riyadh, Saudi Arabia | Posted on 09/19/2024

Quant, a pioneering Saudi enterprise, leads the charge in digital transformation by leveraging the vast array of data resources available in the fourth industrial revolution. We are deeply committed to delivering exceptional Data Science and AI SaaS products and solutions, with a specialized focus on the real estate sector through Suhail and the retail sector through Fruits360. Our talented dream team possesses unique expertise, enabling us to achieve a track record of marvels, from analyzing more than a trillion data records to serving hundreds of clients across more than 10 industries. Our strategic international and local partnerships alongside our expertise have positioned us as trailblazers in the global transition towards data-driven economies.

Job Description

Role Purpose:

In a digital age where the nearly infinite and extravagant availability of data presents unlimited opportunities, Quant is a key enabler in leveraging this resource, as it is among the first Saudi companies dedicated to offering market-leading Data Science and AI products and solutions. At Quant, we empower aspiring businesses and dynamic governments across industries to become data-driven, allowing them to optimize operations, enhance efficiency, and augment decision-making.

Suhail, a revolutionary product from Quant, is transforming a high-growth market traditionally marked by unpredictable changes and fragmented data sources. By integrating Open Data, Artificial Intelligence, Satellite Imagery, and Aerial Mapping, Suhail offers stakeholders and decision-makers unprecedented stability, allowing them to proceed with confidence.

As the Marketing Lead for Suhail, you will be responsible for developing, managing, and executing marketing campaigns while providing strategic insights through market research, competitive benchmarking, and lead generation efforts. The ideal candidate will have extensive B2C marketing experience, preferably within the real estate sector or a related field, and a proven track record of delivering results in fast-paced environments. A background in real estate is advantageous, as it offers valuable insight into property trends and consumer behavior, helping to refine and target campaigns effectively.

Responsibilities and Duties:

  • Develop and implement comprehensive marketing campaigns across digital platforms, including social media, email, and paid advertising, to drive lead generation and brand awareness.
  • Manage and optimize digital channels to improve traffic, engagement, and lead conversion, ensuring campaigns meet performance metrics and KPIs.
  • Collaborate with cross-functional teams, including sales, design, and product, to align marketing efforts with business goals.
  • Conduct market research and competitive analysis to identify opportunities and ensure Suhail's offerings are positioned as market leaders.
  • Manage social media programs, creating content, scheduling posts, and leveraging analytics to optimize performance.
  • Oversee and track marketing budgets, ensuring cost-effective campaign execution and timely payments to vendors.
  • Analyze campaign performance and data insights to optimize marketing strategies and improve future initiatives.
  • Leverage CRM systems to manage and nurture leads, ensuring a smooth transition to sales and tracking customer journeys.
  • Contribute to strategic planning by providing market insights and supporting long-term business growth.

Requirements

Academic Prerequisites:

Bachelor's or Master's in Marketing, Business Administration, or a related field.

Requirements:

6 to 8 years of experience in marketing and digital marketing roles

B2C marketing experience is mandatory

A background in the real estate industry is a plus

Proficiency in digital marketing strategies, including social media management, SEO, and content creation

Ability to analyze market trends, consumer behavior, and competition to develop effective marketing campaigns

Strong communication skills to create compelling copy and engage with customers on various platforms

Proficiency in data analysis to track campaign performance and generate actionable insights

Familiarity with marketing analytics tools and platforms such as Google Analytics or CRM systems

Knowledge of e-commerce principles and experience in driving online sales through optimized user experiences

Ability to adapt and stay updated with industry trends and emerging technologies

Strong project management skills to handle multiple campaigns and meet deadlines

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