Media Buyer

2 days ago

Jeddah, Makkah Province, Saudi Arabia Saudi Petroleum Services Polytechnic Full time
  • Create tailored media solutions that align with clients' objectives and budget constraints.
  • Foster connections with prospective customers, gaining insights into their advertising prerequisites.
  • Stay abreast of industry trends and competitors for strategic market positioning.
  • Establish and nurture relationships with potential clientele, demonstrating a deep understanding of their advertising requisites.
  • Attain and outperform media sales targets by implementing dynamic and forward-thinking sales strategies.
  • Design customized media proposals that align with the specific objectives and financial parameters of clients.

Skills

Technical Skills

Media Planning and Buying

  1. Budget Management: Knowing how to allocate budgets optimally across different media channels.
  2. Rate Negotiation: Securing the best possible rates for ad spaces.

Analytics

  1. Data Analysis: Being proficient in analyzing large datasets to gauge the performance of campaigns.
  2. ROI Analysis: Understanding how to calculate and improve the return on investment (ROI) for campaigns.

Platform Knowledge

  1. Search Engine Marketing (SEM): Having expertise in platforms like Google Ads.
  2. Social Media Advertising: Knowing how to leverage platforms like Facebook, Instagram, and LinkedIn for advertising.

SEO/SEM

  1. Keyword Research: Understanding how to identify and target the most effective keywords for campaigns.
  2. SEO Best Practices: Knowing the basics of SEO to collaborate effectively with SEO teams.

Technology Usage

  1. Ad Servers: Familiarity with ad servers and demand-side platforms (DSPs).
  2. Analytics Tools: Proficiency in tools like Google Analytics, Tableau, or similar.

Soft Skills

Communication

  1. Client Communication: Being able to communicate effectively with clients to understand their needs and present results.
  2. Interdepartmental Communication: Collaborating efficiently with other departments, such as creative teams.

Critical Thinking

  1. Problem-Solving: Being adept at identifying issues and finding effective solutions.
  2. Strategic Thinking: Developing strategies to achieve campaign objectives successfully.

Project Management

  1. Organization: Managing multiple campaigns simultaneously while meeting deadlines.
  2. Attention to Detail: Ensuring accuracy in campaign setups and reporting.

Learning Agility

  1. Industry Trends: Staying abreast of the latest trends and updates in the digital advertising space.
  2. Self-Learning: Being willing to continuously learn and adapt to the evolving digital landscape.

Creativity

  1. Innovative Thinking: Finding new and innovative ways to reach target audiences.
  2. Ad Creativity: Working with creative teams to develop effective ad creatives.

Educational Background

Marketing/Advertising:

  1. Courses/Certifications: Having relevant educational background or certifications in digital marketing, advertising, or related fields can be beneficial.
  2. Analytical Courses: Taking courses on analytics and data interpretation can be beneficial.
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