Digital Media Strategist
2 days ago
Job Description:
About Saudi Petroleum Services PolytechnicWe are a leading organization in the field of petroleum services, committed to providing high-quality solutions to our clients. Our team is dedicated to excellence and innovation.
Job SummaryWe are seeking a skilled Media Buyer to join our team. The successful candidate will be responsible for creating tailored media solutions that align with clients' objectives and budget constraints.
The ideal candidate will have excellent communication skills, be able to work effectively with clients and internal teams, and possess a deep understanding of the digital advertising landscape.
Key Responsibilities:- Create customized media proposals that meet clients' specific objectives and financial parameters.
- Foster connections with prospective customers, gaining insights into their advertising prerequisites.
- Stay up-to-date with industry trends and competitors for strategic market positioning.
Technical Skills:
- Budget Management: Ability to allocate budgets optimally across different media channels.
- Rate Negotiation: Skill in securing the best possible rates for ad spaces.
Analytics:
- Data Analysis: Proficiency in analyzing large datasets to gauge the performance of campaigns.
- ROI Analysis: Understanding of how to calculate and improve the return on investment (ROI) for campaigns.
Platform Knowledge:
- Search Engine Marketing (SEM): Expertise in platforms like Google Ads.
- Social Media Advertising: Knowledge of how to leverage platforms like Facebook, Instagram, and LinkedIn for advertising.
SEO/SEM:
- Keyword Research: Understanding of how to identify and target the most effective keywords for campaigns.
- SEO Best Practices: Knowledge of the basics of SEO to collaborate effectively with SEO teams.
Technology Usage:
- Ad Servers: Familiarity with ad servers and demand-side platforms (DSPs).
- Analytics Tools: Proficiency in tools like Google Analytics, Tableau, or similar.
Soft Skills:
- Client Communication: Ability to communicate effectively with clients to understand their needs and present results.
- Interdepartmental Communication: Collaborating efficiently with other departments, such as creative teams.
Critical Thinking:
- Problem-Solving: Adept at identifying issues and finding effective solutions.
- Strategic Thinking: Developing strategies to achieve campaign objectives successfully.
Project Management:
- Organization: Managing multiple campaigns simultaneously while meeting deadlines.
- Attention to Detail: Ensuring accuracy in campaign setups and reporting.
Learning Agility:
- Industry Trends: Staying abreast of the latest trends and updates in the digital advertising space.
- Self-Learning: Being willing to continuously learn and adapt to the evolving digital landscape.
Creativity:
- Innovative Thinking: Finding new and innovative ways to reach target audiences.
- Ad Creativity: Working with creative teams to develop effective ad creatives.
Educational Background:
Relevant educational background or certifications in digital marketing, advertising, or related fields can be beneficial.
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