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Shopper Marketing Manager

4 weeks ago

Jeddah, Makkah Province, Saudi Arabia Inspire Selection | Recruitment Agency Full time

My client, a leader in the F&B sector, is seeking an experienced Shopper Marketing Manager to drive strategic marketing initiatives.

Key Responsibilities
  • Develop and implement shopper marketing strategies aligned with business goals.
  • Collaborate with sales, brand marketing, and category management teams to create integrated marketing plans.
  • Utilize shopper insights, market trends, and data analytics to develop targeted campaigns.
  • Execute in-store displays, POS materials, digital activations, and promotions.
  • Manage budgets effectively to maximize ROI.
  • Build and maintain strong relationships with key retailers, developing joint business plans.
  • Track and analyze the effectiveness of shopper marketing programs, adjusting strategies as needed.
Qualifications & Experience
  • Minimum 8 years of experience in the FMCG industry, preferably F&B.
  • Background in sales is a plus.
  • Bachelor's/Master's degree in Business Administration.
  • Strong numerical ability and proficiency in MS Excel.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Food and Beverage Manufacturing

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