Shopper Marketing Manager
3 days ago
My client, a leader in the F&B sector, is seeking an experienced Shopper Marketing Manager to drive strategic marketing initiatives.
Key Responsibilities- Develop and implement shopper marketing strategies aligned with business goals.
- Collaborate with sales, brand marketing, and category management teams to create integrated marketing plans.
- Utilize shopper insights, market trends, and data analytics to develop targeted campaigns.
- Execute in-store displays, POS materials, digital activations, and promotions.
- Manage budgets effectively to maximize ROI.
- Build and maintain strong relationships with key retailers, developing joint business plans.
- Track and analyze the effectiveness of shopper marketing programs, adjusting strategies as needed.
- Minimum 8 years of experience in the FMCG industry, preferably F&B.
- Background in sales is a plus.
- Bachelor's/Master's degree in Business Administration.
- Strong numerical ability and proficiency in MS Excel.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesFood and Beverage Manufacturing
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