Senior Event Marketing Associate

Bachelor of Business Administration(Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual's passions, growth, wellbeing, and belonging. We are a technology company that leads with our humanity, driving our business priorities alongside meaningful social, community, and societal impact.

What will you do at Ciena?

The Global Events Marketing (GEM) team is seeking an enthusiastic event professional with an emphasis on EMEA Trade Shows to project manage and deliver industry trade shows and hosted events as assigned.

You will represent Ciena, communicate key marketing messages, and facilitate the execution of these events. On-site attendance of the event will be required. You will work on various events with many different stakeholders from Sales, Marketing, and Corporate executives to deliver an exceptional experience for our internal and external customers, in line with our corporate and regional objectives and company values.

Overall Responsibilities

• Support the Global Event Marketing strategy through the management and execution of event logistics including:
  • Continually monitor technology trade shows, evaluate and recommend potential trade show opportunities
  • Coordination of stakeholder requirements & planning calls
  • Reviewing sponsorship & exhibition opportunities to create event plans that support regional & corporate objectives
  • Agency & supplier pricing and sponsorship management
  • Document and continuously improve all event-related processes
  • Budget forecast, tracking, and management
  • End-to-end event project management to ensure maximum ROI is achieved
  • Post-event evaluation to drive strategic recommendations and improve effectiveness and efficiency of each event
• Manage the coordination of all marketing deliverables such as pre & post-show marketing communications, internal & external web pages, booth graphics, branded merchandise, etc.
• Event Logistics:
  • Utilizing event planning tools and systems for meeting management, content creation, event lead management
  • Hotel block management, catering, technical AV equipment, show services, and shipping
  • Coordinating onsite logistics such as booth setup, on-site management, and dismantling
  • Travel on-site to manage and execute GEM trade shows as needed

Experience and about you

• Must have minimum 5 years professional experience planning and coordinating B2B trade shows and events with a demonstrated ability to engage effectively with users and stakeholders
• Collaborative and positive attitude with the ability to collaborate with cross-functional teams and time-zones
• Must have strong written and verbal communications skills, be confident in presenting with the ability to influence and manage key internal and external stakeholders
• Energy, flexibility, and aim to create real and measurable business results - align event goals and measurement of success with company business priorities
• Self-starter with outstanding organizational and project management abilities, keen attention to detail, and approaching challenges with a solutions-oriented mindset
• Comfortability with multi-tasking and catering to various stakeholders' requirements
• Work under pressure to meet deadlines within a fast-paced environment and ability to think on your feet
• Ability to reprioritize multiple projects as deadlines and objectives change
• A creative flair and a passion for events
• Experience with budget management
• Knowledge of SalesForce (SFDC) and Cvent preferred
• Knowledge of the technology industry is preferred
• Flexibility to travel approximately 20% of the time

Qualifications (not essential)

• Bachelor's Degree in Event Management (or related discipline such as a Marketing or Hospitality degree) is considered an asset
• Diploma in Event Management / Planning is considered an asset (e.g., CIM Accredited course or Diploma)

Company Industry

• IT - Hardware & Networking

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Senior Event Marketing Associate