Marketing Officer

4 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia ABYAT Full time

Join the Team at ABYAT - Your Gateway to Retail Excellence

About us

Are you ready to be part of the largest retail store in the Middle East? ABYAT, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof.

Established locally with a vision for excellence, ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we've crafted an experience that revolves around their needs, from our meticulously designed store layouts to our unparalleled service offerings.

Expanding beyond our roots in Kuwait, ABYAT is now making waves in Saudi Arabia and setting our sights on Qatar and the UAE. As we continue to grow, we're seeking passionate individuals to join our dynamic team and contribute to our journey of success.

Position: Marketing Officer

Type: Full-time

The role of the Marketing Officer is responsible for supporting the Category Marketing Manager in implementing marketing strategies and initiatives specific to assigned product categories. This role involves coordinating various marketing activities, executing campaigns, and ensuring alignment with overall marketing objectives.

  • Support the Category Marketing Manager in planning and executing marketing campaigns and promotions for assigned product categories.
  • Coordinate the production of marketing materials, including print collateral, digital assets, and promotional items.
  • Conduct market research and analysis to gather insights into consumer behavior, market trends, and competitive landscape within assigned product categories.
  • Compile and organize research findings into actionable reports and presentations for use in strategic decision-making.
  • Collaborate with internal teams and external vendors to create compelling marketing content, including product descriptions, blog posts, social media posts, and email newsletters.
  • Coordinate content production schedules and manage content distribution across various marketing channels.
  • Assist in monitoring the performance of marketing campaigns and initiatives, tracking key performance indicators (KPIs), and analyzing campaign metrics.
  • Prepare regular reports and presentations summarizing campaign performance, insights, and recommendations for optimization.
  • Analyze social media data to gain insights into audience behavior, content performance, and overall social media ROI.
  • Prepare regular reports on key metrics and provide recommendations for improvement.
  • Assist in drafting and disseminating impactful press releases, managing crisis communications, and coordinating various events.
  • Engage with government agencies to participate in or sponsor events and social activities that align with the organization's objectives.
  • Conduct brand consistency and compliance with brand guidelines across all marketing materials and communications within assigned product categories.
  • Ensure quality assurance checks on marketing materials to maintain high standards of accuracy and professionalism.
  • Work closely with product development, sales, and marketing teams to ensure alignment of marketing initiatives with product launches, sales objectives, and overall business goals.
  • Communicate effectively with internal stakeholders to gather input, provide updates, and solicit feedback on marketing initiatives.

Qualifications:

  • 3-5 years of experience in marketing coordination or related roles.
  • Strong organizational skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, marketing automation platforms).
  • Ability to multitask and prioritize tasks in a fast-paced environment.
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Team player with a proactive and collaborative approach to work.
  • Bachelor's degree in Marketing, Business Administration, or related field.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing, Art/Creative, and Advertising

Industries

Furniture and Home Furnishings Manufacturing and Retail

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