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A&E Consumer Marketing Section Head
1 month ago
Do you have a passion for travel and tourism? Then come join us at the Saudi Tourism Authority (STA) as we help bring Saudi Arabia's Vision 2030 to life
Job Responsibilities:- Select partners and prioritize promotion categories that will best attract visitors from targeted Market Units (MUs) source markets.
- Work with MUs to develop clear sales promotion strategies, including requirements for briefing, ROI calculations, and reporting.
- Plan a sales promotion schedule across various MUs, ensuring the right activities happen at the right time.
- Set and agree on performance targets with partners for each activity, then monitor progress, gather feedback, and report on outcomes.
- Negotiate and confirm sales promotions with key trade and non-trade partners.
- Plan and carry out targeted campaigns to support sales promotions, in coordination with the relevant MUs.
- Design and use frameworks that allow MUs to track promotion and brand KPIs such as share of voice, customer loyalty, market penetration, sales performance, traffic, and conversion metrics.
- Establish strong working relationships with advertising agencies and other key operators to ensure alignment and support for brand strategies.
- Perform other activities as and when required.
- Not less than 8 years of experience in tourism, marketing, or any related field.
- A bachelor's degree in Business Administration, Marketing, or Tourism.
